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Sony prepares 5x boost to hard drive storage with new technology

50°
351w ago - Sony has revealed a new type of technology that will will allow it to make larger hard drives possible even with notebooks.

Instead of using a traditional magnetic read/write head, the new development utilizes a hybrid of magnetic optical technology to increase the density. Therfore, a full terabit can fit on a single square inch, which is five times the space of a traditional drive.

To quote: Sony has revealed a new technology it says will make large hard drives possible even with notebooks. Rather than use a traditional magnetic read/write head, the new development uses a hybrid of magnetic and optical technology to greatly increase the density: while the storage itself is similar, media is written to disk using a laser.

The extremely small, precise nature allows it to fit far more bits of data on any given area. A full terabit (125GB) can fit on a single square inch -- five times the space of conventional hard disks, Sony says.

The gain should result in notebook hard disks that store as much as 150 hours of HD-grade video and would translate to a 1.6TB hard drive using the same design as today's 320GB hard disks. Sony itself has no immediate plans to produce the hard drives and has no timetable, but says it will work with hard drive manufacturers to introduce shipping products...
 

Free gift from SONY for PSN users

550°
351w ago - In an official post on the au.playstation.com Web site, Sony is intending to give away some sort of free prize in an attempt to encourage PS3 users to play online via the PSN.

There are no official statements as to what the prize could be, although I guess it will probably be a free game of the PSN or such like. (see quote below)

"In the month of March we thought we'd show you all how much we appreciate having you as part of the Online Community by giving you a prize just for logging on and taking part on the selected nights!

Simply play online on any of the following nights between 6pm - 8pm AEST for your chance to win although you will need to get in quick as we only have a limited number of prizes.

03/03/2008
06/03/2008
11/03/2008
14/03/2008
17/03/2008
19/03/2008
25/03/2008
27/03/2008

HOW TO REGISTER: Register a friend request with the SCE account below and play online on any of the dates listed above to win. It's that easy!

COMP_SCE_ANZ_1"
 

Sony and Sharp forge TV alliance

50°
352w ago - Sony and Sharp have forged an alliance to help them meet the growing demand for liquid crystal display televisions.

Sony is to take a one-third stake in Sharp's $3.5bn (£1.8bn) LCD panel factory, which is due to be completed in March 2010.

Sony does not currently make the LCD panels for its flat-screen televisions, relying instead on a joint venture with South Korea's Samsung.

Sony shares rose more than 1% on the news, while Sharp closed unchanged.

Sony and Samsung branded televisions are competing for the number one spot in LCD sales, with Sharp trailing behind them.

Global sales of LCD televisions are expected to double to 155 million units by 2012, according to the Japan Electronics and Information Technology Association.
 

Official: Sony Announces Metal Gear Solid 4 PS3 Bundle

500°
352w ago - Confirming reports coming in from the PlayStation Destination trade show event, Sony today officially announced that it plans to introduce a Metal Gear Solid 4 bundle package in North America.

The bundle will include a base PlayStation 3 console equipped with an 80 GB hard drive, a copy of Metal Gear Solid 4, and a DualShock 3 controller.

MSRP for the bundle is $499.99 and it is expected to hit store shelves in Q2 2008.

Press Release: SONY COMPUTER ENTERTAINMENT AMERICA INTRODUCES METAL GEAR SOLID®4: GUNS OF THE PATRIOTS PS3 BUNDLE AVAILABLE IN LATE Q2 2008 IN NORTH AMERICA

Company Also Announces Limited-Edition God of War® PSP® Entertainment Pack and April Availability of DUALSHOCK®3 Wireless Controller for North America

SCOTTSDALE, Ariz., February 26, 2008 - At its annual retail and publisher conference Destination PlayStation, Sony Computer Entertainment America (SCEA) announced details of upcoming PLAYSTATION®3 (PS3â„¢) and PSP® (PlayStation®Portable) (PSP-2000) hardware bundles with two of the most highly anticipated 2008 titles. The company also announced the April 2008 availability of DUALSHOCK®3 wireless controller in North America.

To coincide with the much-anticipated North American launch of Metal Gear Solid®4: Guns of the Patriots...
 

Sony's New Executive Appointments

50°
352w ago - Following the sudden resignation of Phil Harrison, Sony has announced the appointment of three new key executives - Robert Dyer is the senior VP of PR, Ian Jackson is the VP of sales and Sally Buchanan is the VP of HR. These new figures will all report to CEO Jack Tretton.

To quote: It looks like Phil Harrison's sudden resignation was not the only change in Sony's executive lineup as of late. In a recent press release, Sony Computer Entertainment America announced the appointment of three new key executives: Robert Dyer to Senior Vice President of Publisher Relations, Ian Jackson to Vice President of Sales and Sally Buchanan to Vice President of Human Resources.

These positions will take effect in March and April of 2008, and the executives will report directly to SCEA President and CEO Jack Tretton.

"Rob Dyer, Ian Jackson and Sally Buchanan's proven records of strategic leadership and innovation, combined with their extensive industry experience re-enforce their new roles as a great fit for our organization," said Tretton.

"These three appointments augment an already strong executive staff at SCEA and provide the company with additional leadership to focus on key relationships with some of the most important constituencies, our publishing partners, retail community, and...
 
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