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Sony NEC Optiarc: Sub $100 Blu-ray Combo Drives for Holidays?

50°
342w ago - The market for optical drives is really tough, as it is defined by tremendous quantities at very high cost pressure. Simple DVD drives don't cost more than a few dollars, and even a decent DVD burner can be purchased for less than $40.

At the same time, every new PC or notebook comes with at least one optical drives, so the amount of optical drives always equals the amount of systems sold plus x, where x stands for enthusiast users who want dedicated devices for reading and writing discs, or those who adopt new technology such as Blu-ray rather early.

We are talking about 90 million systems only for Europe in 2007 (SonyNEC Optiarc numbers). Clearly, talking about modifying components, the production other items within the supply chain makes a great difference for these guys, even if we're only talking about few cents per drive.

But there is light on the horizon for the industry: With the victory of Blu-ray over the HD DVD, the standard for the future is now set. However, the real breakthrough hasn't happened yet, and SonyNEC Optiarc believes that it won't happen this year despite the fact that Verbatim promised to increase production capacity for BD recordables, and despite the mobile market showing more traction on Blu-ray reading, DVD-writing combo drives than the desktop market....
 

Ubisoft Urges Sony To Act On Directionless PSP!

100°
342w ago - Ubisoft has called on Sony to act quickly to stop publishers abandoning the PSP as a viable format.

Speaking exclusively to GamesIndustry.biz, UK managing director Rob Cooper has said that the format lacks direction, with Sony unsure of how to market a machine he sees as over-priced and too technical for the mainstream consumer.

"I think that Sony is disappointed with sales and it's unsure as to which way to take it," said Cooper in an interview published today.

"Sony needs to show us a bit more about what its plans are to convince the publisher to invest lots more money into it. Especially when you've got the DS selling at such a tremendous pace.

"I suppose it's almost too technical for the casual person, those that are buying the DS at the moment, who want a few buttons and not a lot more. It's so simple what [Nintendo] has done. That's where I think Sony has gone a little bit too complicated, they've over-specced it, the price is too high and they need to go back to the drawing board and start again," he added.

Cooper doesn't think it's an issue with software pricing, rather Sony hasn't communicated to publishers clearly what direction the machine is going to take in the future.

"I don't think it's a pricing issue," he admitted. "As a publisher...
 

Sony stops work on Eight Days and The Getaway

200°
342w ago - Sony Computer Entertainment has announced that it has cancelled production on two PlayStation 3 titles that were in development at the Sony London Studio - Eight Days and The Getaway.

A statement from the Corporation read as follows: "It has been agreed that production of both Eight Days and The Getaway will cease immediately due to the redistribution of resources and budget.

This decision was made following an internal review of all games and it was deemed that with the incredibly strong list of exclusive first party titles coming up both this year and in the near future, resource should be reallocated to enhance those projects closer to completion.
 

Sony: Qore won't affect availability of great content on PSN

50°
343w ago - A Qore introduction video is available below, and Sony rep amurphy has already responded to some of the angry comments on its US Blog about its monthly lifestyle gaming program 'Qore'.

One comment asked if demos were going to be exclusive to Qore from now on, or if they will still be free. Sony replied: "If you purchase Qore, you will have access to exclusive content that would not be available otherwise - it does not impact the availability of the great content found on PSN, nor does it change our free play model."

The response probably won't mean much to most people who feel they are basically taking stuff that would have been free normally and charging for it.



 

Sony's This Is Living "talking urinals" Video available

50°
343w ago - Sony surprised attendees at a recent PlayStation event with talking urinals. The plastic gizmos gave out the following message: "Mate, when the urinal starts talking to you, it's time to call a taxi! Or dance on the bar! Woohoo! This is living!"

To quote: The toilet facilities at the recent PlayStation soiree held in Auckland held a sinister secret. With the harmless-looking plastic objects sporting the "This is living" slogan, you'd be forgiven for thinking it was safe to relieve yourself; until it starts talking.

"Mate, when the urinal starts talking to you, it's time to call a taxi! Or dance on the bar! Woohoo! This is living!"





Experiencing this firsthand was disconcerting enough to reverse the immediate reason for visiting, and creepy enough to encourage me to seek refuge in a cubicle. Kudos to the sick, mad genius in Sony's marketing crew who came up with this one.
 
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