Sony Rewards Program Revealed in 'PS Thanks' Trademark Filing

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245w ago - Update: PSU has now received a response from Sony as follows, to quote: "We have a long history of creating unique loyalty programs such as PlayStation Underground, which started with the original PlayStation and has evolved into the Gamer Advisory Panel.

We continue to look for ways to expand this program and we are evaluating new naming conventions for this evolution, which is why we filed a trademark for PlayStation Thanks."

A trademark filed by Sony Computer Entertainment America on July 31, 2009 has revealed what is likely to be an upcoming Sony rewards program.

The wordmark "P.S. THANKS" (PlayStation Thanks) shows the following description:

ENTERTAINMENT SERVICES, NAMELY, INCENTIVE REWARDS PROGRAM GEARED TOWARD QUANTIFYING, IDENTIFYING AND MOTIVATING TOP CONSUMER BASE WITH THE GOAL OF PROMOTION AND SALE OF VIDEO GAME HARDWARE AND SOFTWARE

To quote: "There are a number of ways Sony could incentivize their customer base. They could hand out points for each item purchased and reward frequent buyers with PlayStation products sort of like Club Nintendo.

Or they could quantify...
 

Pachter: XBox 360 Will Fall to Third Place Thanks to Japan

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251w ago - As part of an absolutely massive 210-page report from Wedbush Morgan Securities on the future of the video game industry, analyst Michael Pachter has predicted that Japan will be the Achilles heel for Microsoft, enabling Sony's PS3 to overtake Xbox 360 on the global market.

Wii, however, will maintain its leadership role until the end (with a little help from a new "Wii HD").

To quote: "We expect the dominant console at the end of the this cycle to be the Wii, as we think that the console's low price point, innovative control mechanism, and compatibility with standard definition televisions will provide it with a competitive advantage over the next two years.

We expect Nintendo to sustain this competitive advantage by introducing a high definition version of the Wii, perhaps as early as the end of 2010, in order to convert its large installed base into true 'next generation' households," Pachter said.

"We think that the PS3 will capture significant market share, primarily due to Sony's victory in the high definition DVD format war, and will end up in second place by 2015.

Although Microsoft's Xbox 360 enjoyed a first mover advantage, we think that its market position will fade to third place due to lack of penetration in Japan."
 

Video Interview: Meet Nathan Drake: Uncharted 2's Nolan North

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252w ago - Sony's Social Media Manager Jeff Rubenstein is back with another video, this time in an interview with Nathan Drake: Uncharted 2's Nolan North as follows:

It's very unusual to meet someone you feel like you already know. I got that chance a couple of weeks ago, when I ran into Nolan North at the PlayStation Booth during the final hours of E3.

If the name's not familiar (or his face), perhaps his voice will - North is the talent behind the witty remarks of Uncharted's Nathan Drake.

Now North is a bit of a talker, but if you've got a few minutes, he's got some interesting insights on the role of actual acting in video games, and how Naughty Dog gets such great results out of their voiceover stars for the Uncharted series.




 

Why a New XBox Console is Coming Sooner Than Later

350°
259w ago - I predict the new Xbox, whatever it may be called, will be announced before years end and furthermore will be available sometime (probably second-half) in 2010. Here is why...

Phooey To Those Who Say It's To Early For A New Release
Being so dominant in the computer world for so long now, Microsoft already has deep-seeded roots in a culture where people are willing to spend anywhere from $150 to $450 on a new graphics card, just one singular component of a PC.

As such, I am thinking the way they see it, why would people not be willing to upgrade to an entirely new console for around the same amount of money? The 360 is after-all already going to be four years old this November, and lets not forget, the first Xbox launched in November of 2001. Yep, that just four years prior to the 360's launch.

Still, plenty of people would definitely be upset by the news of a new console for a plethora of different reasons. Number one being that for whatever reason, people see consoles as being immune to the plague that affects all other technology: once something is released it is already dated.

I believe Microsoft knows this is the mindset, and the main reason I believe they are going to be able to pull off the release of a new console in the mind of many consumers "so soon" is...
 

EVGA Releases GTX 275 FTW Edition, Faster Than GTX 280 FTW

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262w ago - EVGA released its fresh new Geforce GTX 275 FTW Edition 896-P3-1173-AR graphics card, which marks a significant achievement in the competitive GTX 275 lineup from various manufacturers for its superior clock speeds and its relatively competitive pricing.

Not surprisingly, the EVGA Geforce GTX 275 For The Win is officially the fastest GTX 275 card to date, with clock speeds of a 713MHz core, 1512MHz shaders, and 896MB of 512-bit GDDR3 memory at 2520MHz.

Unfortunately, this model does not come with double memory chips for a 1792MB configuration, but the frequencies of its GPU do bring up an interesting observation. When compared with the Geforce GTX 280 FTW Edition that launched in June 2008 at 670/1458/2430, the new GTX 275 FTW with the lower model number actually has faster overall clock speeds.

In terms of theoretical performance at factory overclocked memory speeds, the 55nm GTX 275 FTW gives roughly 141.12GB/s of memory bandwidth on a 448-bit interface, while the 65nm GTX 280 FTW gives 155.52GB/s on a 512-bit interface. It is also important to note that the 55nm GTX 285 FTW Edition expectedly still tops both models with roughly 177.4GB/s on a 512-bit interface.

Overall, it seems apparent that memory performance of remains linearly consistent throughout Nvidia's GTX 200-series...
 







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