277w ago - So, the Xbox 360 is receiving a hefty price cut across all models early next month, does Sony feel pressured to do the same?
In short, no, not yet. Speaking in a recent interview, SCEE head honco David Reeves explained that software like LittleBigPlanet will drive PS3 sales throughout the remainder of this year and that there would not be a price cut announcement:
"No. We're not going to drop the price this year."
Too bad! But then again, maybe it's PR-speak for "we're dropping the price in a couple months."
You can't really expect them to announce a price cut early, can you?
281w ago - Speaking to trade site MCVUK (linked above), Famitsu boss Hirokazu Hamamura went on record to say that the PS3's slow adoption rate in Japan is gradually improving, despite various software development difficulties that plagued the console early on.
Hamamura believes that, in order sustain this level of growth and accelerate it further, a price cut is needed before this year's holiday season.
If the console gets another price cut by the year-end shopping season, I believe its penetration pace will become accelerated.
Nothing to disagree with here. We'd certainly like to see a price cut too!
284w ago - A purported Kmart ad began tearing through the Internet last week, showing a "new low price" of $299 for the 20GB Xbox 360 Pro model, and a July 6 shelf date. Such a price tag suggests a $50 price drop for the Xbox 360 model even before the E3 Media and Business Summit, taking place a week later. While Microsoft won't confirm the price drop, gaming sites are abuzz with speculation.
Now, five top industry analysts have told Next-Gen that they believe an Xbox 360 price drop is not only imminent, but likely required if Microsoft intends to fend off competition from rival PS3.
"We believe Sony will be forced to follow suit [with their own price cut], although we suspect they may wait a little bit," said Arvind Bhatia with Stern Agee. "A price cut sometime between July and September is possible [for PS3]."
A price cut would expectedly increase the PS3's installed base, and create an opportunity to sell more high-margin software to offset hardware losses. But still, a reactive PS3 price cut may go against the PlayStation businesses' recently restated "profitability first" mantra. For now, Sony will wait and see how an Xbox 360 price cut will affect PS3 sales and share, says Lazard Capital Markets' Colin Sebastian.
"In the event of decelerating PS3 unit sales trends, we...