224w ago - Today Marketing & PlayStation Network Senior Vice President Peter Dille has unveiled the PS3 console's new ad campaign- It Only Does Everything.
To quote: I'm excited today to unveil our brand new ad campaign for PlayStation 3. This year is going to be a game-changing year for PlayStation.
Last week, we extended an incredible value proposition with the $299 price move and the introduction of a sleek new form factor for the 120 GB PS3. We've coupled this news with a truly unmatched content line up this year with some of the most eagerly anticipated games in our history.
But this is just half the story. Today we are laying down the final puzzle piece with a new marketing campaign for the PS3 and the introduction of its new tagline, "It Only Does Everything."
You may remember our MLB ad from earlier this year where we introduced Dustin Pedroia's "Dear PlayStation" spot and our resident PlayStation expert Kevin Butler.
These new ads, created by our partners at Deutsch LA, birthed a new campaign in which we will have direct conversations with consumers about everything the PS3 can do. And as you'll see below, "It Only Does Everything."
226w ago - It now appears the XBox 360 is officially the only console to stream Netflix, leaving Sony's PS3 (with the exception of Bravia TVs) and the Nintendo Wii (PlayOn notwithstanding) to utilize other services.
At the very bottom of Microsoft's long list of details surrounding today's Xbox LIVE update, it states that the Netflix Watch Instantly integration is now an "exclusive partnership," with Microsoft going so far as to say that the "Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers."
To quote: Netflix Partnership - This exclusive partnership offers you the ability to instantly stream movies and TV episodes from Netflix to the television via Xbox 360.
Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers, at no additional cost.
From the Netflix Web site, simply add movies and TV episodes to your instant Queue,...
232w ago - Despite a previous report over the weekend (based on a misinterpreted FCC document), today Engadget's Japanese Web site has confirmed via SCE that PSP Go's CPU is still 333MHz, and that the 480MHz spec pertains to the USB only.
To quote: Our friends at Engadget Japan have gotten in contact with Sony Computer Entertainment and been informed that the Maximum clock frequency mentioned here is for the USB device, not the CPU.
Translated roughly from their Japanese site: Recently published "PSP go up the clock" for correction. FCC Documents submitted to the FCC "Max Clock: 480MHz" and the description, it has been up to 333MHz (CPU) 480MHz clock may be used in a compatible and can not think if you get on the conventional model.
SCE on 480MHz said: "The whole unit," the clock shows the maximum, in this case is that the clock of the USB device. Main processor for the PSP 1000 / 2000 / 3000 and 1 ~ 333MHz remain unchanged.
Thus, there is no inventory risk and begin to appear PSP go for high clock-only apps, you do media browser etc I might have been quick to predict the collapse of the ground. We apologize...
232w ago - Recently it was reported that Sony patented software-based PS2 emulation technology. This got users excited who own 80GB, 40GB and 160GB PS3 consoles without backwards compatability.
Although the article speculated that the upcoming PS3 slim may utilize this technology, today a German Web site has supposedly gained comment from a Sony employee, to quote:
This brings us to the German Web site Demo News, which claims to have gained comment from a Sony employee stating that full backwards compatibility is coming to US PS3's as a firmware update in the "next few weeks."
If this rumor is true, it will make many newer PS3 console owners very happy indeed!