- UTD study finds video-game market isn't reaching girls. Girls want to play video games. But boys aren't interested in making the games that girls want to play. Those are the basic findings of a new study by researchers at the University of Texas at Dallas.
The analysts surveyed 43 mothers, along with 57 daughters between the ages of 7 and 20, in California, Colorado, Florida, Michigan, New Jersey, Texas and Utah.
The study, "Serious Games for IM Generation Girls," found that all of the girls and women surveyed had played computer or video games at some point, but only three-quarters were currently into games.
And while it sounds a little stereotypical, the researchers found that girls' "interest in computer games that allowed them immersion into the virtual worlds of horses, weddings, fashion, and cars was very high."
Gears of War, Manhunt 2 and Metal Gear Solid 4, in other words, are not on their shopping lists, but The Sims sure is.
You can read highlights of the report here
While female-centric games could add another billion dollars in revenue for the industry, the researchers said there are some obstacles:
• "The primary reason for the lack of success in computer games for girls is...