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Study: Video games generate rewarding feelings in men

50°
337w ago - Allan Reiss, MD, and his colleagues have a pretty good idea why your husband or boyfriend can't put down the Halo 3. In a first-of-its-kind imaging study, the Stanford University School of Medicine researchers have shown that the part of the brain that generates rewarding feelings is more activated in men than women during video-game play.

"These gender differences may help explain why males are more attracted to, and more likely to become 'hooked' on video games than females," the researchers wrote in their paper, which was recently published online in the Journal of Psychiatric Research.

More than 230 million video and computer games were sold in 2005, and polls show that 40 percent of Americans play games on a computer or a console. According to a 2007 Harris Interactive survey, young males are two to three times more likely than females to feel addicted to video games, such as the Halo series so popular in recent years.

Despite the popularity of video and computer games, little is known about the neural processes that occur as people play these games. And no research had been done on gender-specific differences in the brain's response to video games.

Reiss, senior author of the study and the Howard C. Robbins Professor of Psychiatry and Behavioral Sciences, has long...
 

NVIDIA to Acquire AGEIA Technologies

50°
337w ago - NVIDIA, the world leader in visual computing technologies and the inventor of the GPU, today announced that it has signed a definitive agreement to acquire AGEIA Technologies, Inc., the industry leader in gaming physics technology.

AGEIA's PhysX software is widely adopted with more than 140 PhysX-based games shipping or in development on Sony Playstation3, Microsoft XBOX 360, Nintendo Wii and Gaming PCs. AGEIA physics software is pervasive with over 10,000 registered and active users of the PhysX SDK.

"The AGEIA team is world class, and is passionate about the same thing we are–creating the most amazing and captivating game experiences," stated Jen-Hsun Huang, president and CEO of NVIDIA. "By combining the teams that created the world's most pervasive GPU and physics engine brands, we can now bring GeForceŽ-accelerated PhysX to hundreds of millions of gamers around the world."

"NVIDIA is the perfect fit for us. They have the world's best parallel computing technology and are the thought leaders in GPUs and gaming. We are united by a common culture based on a passion for innovating and driving the consumer experience," said Manju Hegde, co-founder and CEO of AGEIA.

Like graphics, physics processing is made up of millions of parallel computations. The NVIDIAŽ GeForceŽ 8800GT...
 

FFXIII and FFXIII Versus Date & Pricing at Amazon

50°
337w ago - In Amazon it's listed the price and release date for Final Fantasy XIII and Final Fantasy XIII Versus for the PS3 system.

Both can be found in here.

The price is the explosive $59.99 each, unbeatable for the actual prices for the PS3 games.

The Cover art is also unveiled, with a typical FF presentation layout, but also is noticeable that the FFXIII cover has a black back, and the XIII Versus a White one instead.

It would be more suitable the other way around, so maybe Square Enix is hiding something...

The release date by the way is: 1 Dec of 2008
 

Joe Montana Gets Up in Our Grill

50°
337w ago - EA Sports' annual Madden Bowl event last night brought together pro-athletes, celebrities and media for a huge pre-Super Bowl megaparty. So why did Hall of Famer Joe Montana threaten our reporter for snapping his picture?

Joe Montana, football legend turned product pitchman, glared at me, his face was inches my nose. "Joe Cool" was clearly not happy -- but why? A security guard, sensing the pending confrontation, made his way towards me -- but would he get there in time?

It all started innocently enough at EA Sports' 14th Madden Bowl, held on January 31 at the Martini Ranch in Scottsdale, Arizona. Scores of pro football players, including Chad Johnson and Laurence Maroney, attended the event to compete in a live Madden NFL 08 tournament.

The free-flowing booze and photo ops drew the attention of other famous faces, including former NBA superstar Dennis Rodman, ESPN's Chris Berman and Hall of Famer Joe Montana who, with bodyguard in tow, shook many hands before sitting down with a few friends.

Since the party was a media event (athletes hammed it up for the cameras all night long), I took three photos of Montana for my Madden Bowl recap story. I then turned away to check my work, surprised to find the football icon missing from the last photo.

It only took a second...
 

TDK no longer making rewritable HD DVDs

50°
337w ago - Could HD DVD be in any more trouble? Well yes if either Paramount or Universal went neutral but more news comes today, starting with Warren News (on their subscription service) reporting Imation, under the TDK brand, will stop making HD DVD writable (blank) disks.

TDK are one of the biggest brands of rewritable media and this is a severe blow to HD DVD. There may be little HD DVD re-writers available, but now it appears that will always be the case.

This new follows Home Media Magazine's weekly nxtbook where inside on page 3, they have posted the Blu-ray vs HD DVD software ratios for week ending January 27th and there appears to be a trend forming despite dramatic price cuts on the Toshiba HD DVD players.

First it was 85:15, then 83:17, and now 82:18 (4.56:1). There seems to be no stopping Blu-ray, with its lead hovering in the early to mid 80s. And again, it was an all Blu-ray top 10.
 
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