- We all know who is winning the console war, but who is putting more effort into their gaming division? We break down the basics in each company's work efforts, and showed what each company has to deal with in the gaming industry.
Everyone knows that Microsoft is doing an excellent job with their advertising campaign. You see their advertisements all over national television, stores, and even in some cases on Mountain Dew (Halo 3). Nintendo does not advertise to quite the extent of Microsoft, but that there really is no need for it.
The Wii already has ridiculous sales and there is no need for Nintendo to waste their money on marketing. Everyone already knows what the Wii is about and putting commercials everywhere would be useless. And then comes Sony.
We all know that Sony is not on the ball with their marketing but I feel we will begin to see changes this year. We have already seen them advertise to the max with the Winter X-Games and I look for it to continue. Especially with titles like Killzone 2, God of War 3, Gran Turismo 5, Heavy Rain, and much more expected this year.
Microsoft currently only has to deal with one platform, the Xbox 360. With one console, they have to work on games for that console as well as bring out...