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Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree

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304w ago - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional £2‭m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already.
 

Sony: PS3 Will Remain Most Expensive Console on the Market

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304w ago - Speaking in a recent interview, Sony's David Reeves has voiced agreement that the PS3 will always remain the most expensive console.

However he was quick to point out that this doesn't mean the system won't experience any price cuts.

To quote: "I think it will, yes," said Reeves, when asked whether he would agree the PS3 will remain the most expensive console.

"I'm not saying there are going to be any price cuts at all in the short term or the medium term. I'm not saying we don't need to do it - we are expensive. It is possible that as the cost [of manufacturing] comes down, we will be able to do it.

"But we're protecting ourselves with a very hard shell to get through the next one or two years of an economic situation. If you're experienced, you know you have to go into that mode - it's like being an armadillo. You have to be hard, and then you will come out when the sun comes out."
 

Sony: We Are Still on Target with PS3 Sales to Meet Goals

50°
304w ago - Sony may have just [Register or Login to view links] a decrease in quarterly PS3 sales but executives are still in good spirits.

Apparently, the Sony execs believe they are on the right track to meet previously announced goals despite the poor performance recently.

To quote: "In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis we believe we are on track to sell the 10 million units that I said at the beginning of the year," said Sony EVP and CFO Nobuyuki Oneda in an earnings call.

Sony announced earlier today that PS3 sold 4.46 million units during the company's fiscal Q3, a 9 percent drop from 4.9 million for the same quarter a year ago.

Oneda added, "...Relatively speaking, [compared to] the growth of other platforms, we are behind, but it's not the case that we are not meeting the target."
 

Bejeweled 2 Coming to Sony's PlayStation Network

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304w ago - Today PopCap Games Vice President of Video Game Platforms Greg Canessa announced that Sony Online Entertainment LLC (SOE) and PopCap have teamed up to bring hit casual game titles to PSN and PlayStation 3 as follows:

Our first title is none other than the classic online puzzle game Bejeweled 2. Many of you may be familiar with the franchise - it has won dozens of awards and has sold more than 20 million copies worldwide.

It's our biggest franchise at PopCap and our most successful title, which is why we chose Bejeweled 2 as our first title for PSN and PS3. The game is a natural fit for the platform - it plays great, looks great and is as compelling as ever.

And there is a ton of gameplay in Bejeweled 2 - four different game modes, more than 60 puzzles, power-ups, high-definition graphics and much more. And if you're like me, you'll sit there for hours playing late into the night, wondering why you're unable to pull yourself away!

The team at SOE has been fantastic to work with, and they share our vision of making the best versions of our games possible, with features that are specific to the PS3 platform.

For Bejeweled 2, that means exclusive stuff like Trophy support and PSP remote play, which you'll only find on PSN. We've got similar exclusive...
 

Sony PlayStation 3 and XBox 360 Worldwide Sales Equal in 2008

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304w ago - Sony's PlayStation 3 sold less in the third quarter of 2008 (ie. the Oct-Dec holiday season) than in 2007, but the strength of the console's earlier sales did it proud, shipping 10.77 million in 2008 (up from 2007's 8.85 million).

In contrast, Microsoft's Xbox 360 had a huge holiday season, shipping around 6 million consoles worldwide (a record for the Xbox), but had a weaker sales period earlier in the year: the playing field has been levelled.

The PlayStation 3 shipped around 10.77 million and the Xbox 360 also shipped 10.8 million: a dead heat. As for life-time sales, the Xbox 360 is at 28.45 million and the PlayStation 3 at 21.35 million - a slightly tighter gap than Microsoft's announced 8 million.

On average the PlayStation 3 has sold 2.37 million units per quarter, in comparison to the Xbox 360's 2.18 million. Still without a PS3 price cut, Microsoft's console will surely pull away in 2009.

As for Nintendo's Wii, it's solidified first place by selling an outstanding 4.99 million units per quarter. Find the numbers below:

SHIPPED Q3 2008 (Oct-Dec 2008)

PlayStation 3: 4.46m
Wii: 10.42m
Xbox 360: 6.0m
PlayStation 2: 2.52m
NDS: 11.89m
PSP: 5.08m

SHIPPED 2008

PlayStation 3: 10.77m
 
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