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Local Retailers Biased Against Sony PlayStation?

400°
300w ago - Having not ever been an owner of a PS3 or PSP, I wasn't aware of the bias that retailers are showing towards the PlayStation 3 console.

One of the guys that I work with is a huge PlayStation fan. Not a fanboy, mind you, but a normal person who happens to like the PS3 over the 360.

I've heard him talk about it before, but I've always passed it off as simple bad customer service or people just being overly hyped about a 360 game over the PlayStation ones, but after "Emergence Day 2″, I was shocked and appalled at the level of anti-PS3 sentiment he had to deal with.

It all started with him telling me that every time he went to his local game store, a small "mom and pop" type store where he has shopped for quite a while, they constantly bugged him to show up to the midnight release of Gears of War 2. On every visit, it seemed, he had to remind the shop owner that he did not have a 360 and had no intention of buying one.

I chalked this up to the store owner, a gamer himself, just being hyped about the release of the game. Gears of War 2 is a huge title, after all. After delving into it some more over several days of conversation, I soon learned that it was much more heinous than just a simple overzealous game store proprietor.

My friend went out to purchase...
 

Earth to Sony: The PlayStation 3 Needs a Price Cut!

350°
302w ago - A short time ago Sony Computer Entertainment executive Ray Maguire was quoted in response to a question about a PlayStation 3 price cut.

"Well the pressure comes from the consumers obviously and so therefore there's always pressure on price," admitted Maguire, "but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."

I am sorry, what? I know I am not a CPA, a high ranking business analyst, nor a senior executive at a multi-billion dollar company, but I can do basic math. Microsoft recently had some major price cuts on their hardware and has seen a big hardware surge in North America and especially Europe as a result. So let's break out some hypothetical numbers shall we?

Let's say Sony reduces the cost of their standard 80GB unit from $399 to $325, I know this is a big drop but work with me on this. Let's assume with this price change they are no longer making $75 per unit on the console, but in fact break even on it.

Again this is all me making up numbers, but bear with me. Let's assume that Sony...
 

Sony to Send PlayStation 3 Home BETA Invites Soon

50°
302w ago - Sony has already picked "loyal" European community members to join the PlayStation Home BETA, and will send them invites when version 1.0 of the virtual world goes live.

"Your next question is, 'How do you decide who gets picked?' and we had a couple of plans on how that was going to be done and my boss is away so I cant ask him which one he chose (yes, we've picked the names already and no, I'm not going to reveal the list)," said TedTheDog, Home community manager, on the European PlayStation forum.

"I'll let you know what I can, once I find out, but both were broadly based on the concept of loyalty. That's very vague I know, I'll firm up what I can, but don't expect too much detail, it was really complicated last time."

When Home version 1.0 will launch nobody knows, unfortunately, but with American PlayStation 3 owners being invited as we speak, the estimate is soon.

And there's no need to worry if you don't get in, as TedTheDog says open BETA "won't be far behind".
 

Universal and Sony Unveil PoP Entertainment Vending Machine

50°
302w ago - Sony and Universal Pictures have joined forces to deliver the PoP Entertainment vending machine. The new vending machines will hold PS3 games, Blu-ray discs, DVDs and allow for digital downloads... and at least 150 movie titles should be in the vending machines at its launch.

A video of the PoP Entertainment Vending Machine is available HERE.

To quote: The PoP "entertainment vending machine" is a brand new venture between Universal Pictures and Sony entertainment to allow punters to grab their favourite DVDs, Blu-ray discs, PS3 games and downloads 24/7.

So you'll be able to sate any midnight movie cravings or post-pub PS3 needs, and the touchscreen vendo will also let you browse trailers before you buy.

What's more, you'll also be able to instantly feed your multimedia whims by downloading music and movies direct to most MP3 or MP4 players or SD cards.

We're promised 150 movie titles at launch, including recent smashes such as Hell Boy II and, er, Mamma Mia.
 

Sony Hints at Future Third-Party Downgrades for XBox 360

200°
302w ago - Speaking in a recent interview, Sony Computer Entertainment UK managing director Ray Maguire has suggested that future multi-platform titles from third-parties will be led on PS3 and will have to be downgraded for systems with weaker processors.

Discussing the topic of third-party publisher support on the PS3, Maguire said: "I think we now have an install base which is big enough for any third party to want to develop for.

Now the decision making part of development is which do you lead your development on? Is it easier to lead with the most powerful, both in terms of AI and graphics, i.e. PS3 and then just remove part of the functionality for the processors that aren't quite as strong? I would imagine that's very much part of the thought process now from a studio development point of view."

We're already seeing multi-format titles being lead on PS3, including the great looking Mirror's Edge from DICE, but judged on the released demo the game still looks marginally sharper on Xbox 360.

Should all developers be looking first to PS3? Share your thoughts in the comments below!
 
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