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Video: Sony: Death to the Clamshell Packaging

100°
301w ago - Courtesy of sonyelectronics comes a video demonstrating Sony's intention to finally do something about one of the most irritating packaging forms of all time - Clamshell packaging.

The video's caption reads as follows:

"Sony Electronics will soon be changing its products packaging in order to make it more user-friendly as well as environmentally responsible."

Cool news indeed, and those interested can check out the video below- courtesy of YouTube. Enjoy!




 

Atlus Unleashes Hammerin' Hero on Sony's PlayStation Portable

50°
301w ago - Atlus U.S.A., Inc. announced that it has secured the North American publishing rights for Hammerin' Hero, an arcade-style, old school, side-scrolling beat 'em up for PSP.

Forget everything your parents told you about violence only being a last resort. In Hammerin' Hero, if it moves, hammer it. Pummel your way through 12 distinct levels, including city streets, an amusement park, a TV studio, a baseball stadium, and more.

Ever wonder what happens if you hammer something over the head in deep space? Underwater? The only way to find out is to pick up a copy of Hammerin' Hero for PSP on March 3. This is one hero you don't want to mess with! (hint: because he has a hammer.)

Hammerin' Hero is scheduled for release on March 3, 2009, with an MSRP of $29.99.
 

Reeves: Sony is Not Reducing the PS3 Price Now or in the Spring

300°
301w ago - Sony's David Reeves has bluntly stated that Sony has no plans to reduce the price of the PS3 now or either in the spring time - absolutely not. He added Sony is taking a value added approach rather than just cutting the cost of the system.

To quote: Does that mean once you've broken even you will reduce the price of the hardware to stimulate more sales?

No, we are not going to go down in price on PS3 - neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary. Our strategy is very much value added.

That doesn't mean we are going to add pieces of software - we might add original ideas to the machine. What we want is to make the machine value for money.

The long-term objective of the company is the growth of the industry. During the 12 to 13 years we have been in the market, the handheld and static console market has grown by over 350 per cent, which is hugely dramatic. Software has gone up even more, and our objective is to grow the industry to bring it into credibility.
 

Sony: Interest in PlayStation Home has Been Off of the Charts

200°
302w ago - PlayStation Home's director Jack Buser has told MSNBC that the interest in PlayStation Home has simply been off the charts.

However, Buser himself failed to give out any specific numbers but added the whole point of Home is to help people form deep relationships.

To quote: "The interest in PlayStation Home has been off the charts," Jack Buser, Sony's director of Home, told me earlier this week, though he declined to reveal any specific numbers.

A visit to Home during this, its first week open to the public, certainly reveals a place bustling with visitors - even into the wee hours of the morning.

What Buser will say is that, "Home was born out of this Need for a social network for gamers. The idea was that we could provide this extremely realistic, immersive environment that would allow people to get to know one another.

When you meet someone in Home, and you hang out with them... you really start to feel like you know this person. And that was our hope - to enable people to form deep relationships.
 

Sony Smashes Guinness World Records with BRAVIA-drome

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302w ago - A modern take on a 19th century classic, the BRAVIA-drome was today confirmed as the 'World's Largest Zoetrope' by a Guinness World Records adjudicator.

Press Release: WEYBRIDGE, UK--(Marketwire - December 17, 2008) - Sony unveiled the motion making star of its latest marketing campaign in front of the world's media at a dramatic night-time shoot in Venaria, Italy this month.

The construction's final measurements were officially recorded as a circumference of 31.41 metres, equivalent to a diameter of exactly 9.998 metres. At nearly two and a half metres in height, the adjudicator required the assistance of several helpers and a step ladder during a tense fifteen minutes of measuring.





FIFA World Player of the Year and AC Milan soccer legend Kak√° was also present at the unveiling as still images of him performing his signature moves had been placed inside the BRAVIA-drome for its first ever public performance.

"I didn't expect it to be quite so big, even though I had seen the dimensions on paper," said Raymond Marshall, the adjudicator from Guinness World Records. "When it started to spin, I could only watch in amazement. I never believed it would actually work due to its sheer size. It...
 
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