PlayStation Gamers Will be Disappointed by Sony Holiday Adverts

300°
283w ago - Believe it or not, whether you are a PlayStation gamer or not, you're going to be disappointed that Sony really doesn't have anything up their sleeve in terms of marketing their products... their odd ads are just plain out boring.

What's even worse is that they are releasing one TV Spot with the same theme every few days till the 21st when they are launching a "bigger campaign". I don't know about you guys, but the TV spots so far are not inspiring me yet.

The first one is known as the "Alley" and the second one known as "Office Park", and are part of the reflection campaign. Hopefully this "bigger campaign" will be more persuasive to the average consumer this holiday season.

Show us your killer titles, like Resistance 2, and LittleBigPlanet that you have been so excited for this year!








 

Microsoft Confirms XBox Live Bans, Anti-piracy Efforts to Continue

100°
284w ago - Yesterday we reported news of Microsoft starting a new wave of XBox Live bans on modded XBox 360 consoles.

Today, Microsoft's Major "Larry Hyrb" Nelson has confirmed it stating the following via his blog linked above:

Xbox 360 Console banning: I've gotten a few messages and seen some forum threads pop up on console bannings so I thought I'd post and let folks know what's up.

In our our continued effort to keep gameplay safe and secure for our community of more than 14 million members, Microsoft has taken action against a small percentage of Xbox 360 consoles that have been illegally modified in order to play pirated games.

You should know that modifying your Xbox 360 console is also a violation of the Xbox LIVE terms of use, will void your warranty and result in a ban from Xbox LIVE.

The health of the video game business depends on customers paying for the genuine products and services they receive, both from manufacturers and the local companies that support them.

We will continue to employ and bolster anti-piracy security measures to counter piracy in the gaming...
 

EA Reports $310 Million Net Loss, Cuts Workforce by Six Hundred

50°
286w ago - Word hit today through the grapevine that "massive" layoffs had hit at Electronic Arts. Initially we heard as much as 20 percent of the staff has been let go, but a quick check with Electronic Arts confirms that it was actually 6 percent, or about 600 positions.

"EA is continuing to make progress against our business plan, but we have the constant imperative to keep our costs in line as we grow our revenues and improve our margins," Electronic Arts spokesperson Mariam Sughayer told me. "Decisions that impact people's jobs are always extremely tough but all of the people affected will be treated fairly and respectfully."

"We have begun a cost reduction initiative which will include eliminating approximately six percent of our existing workforce - or approximately 600 positions. We will also reduce hiring and close some open positions that we had previously planned to fill this fiscal year."

"All parts of EA have reviewed their team sizes to adjust employee numbers. The goal is to ensure we're resourced in a way that allows us to continue to grow our revenues while at the same time keeping our costs under control and improving profitability. These changes will be announced to affected staff starting October 30."

"These are challenging economic times around the world, and it's...
 

Barack Obama Campaign Buys Ads in Electronic Arts Video Games

50°
288w ago - According to Boston.com (linked above), advertisements for Barack Obama have appeared in nine EA video games, including Guitar Hero and Madden 09. The ads appear on billboards and other signage, and remind players that early voting has begun and plug a campaign Web site.

To quote: Too busy playing video games to watch presidential ads on television? Barack Obama has found you, too, by becoming the first presidential candidate to buy ad space inside a game.

Nine video games from Electronic Arts Inc., including the popular "Guitar Hero" and "Madden 09" football game, feature in-game ads from the Obama campaign.

The ads - they appear on billboards and other signage - remind players that early voting has begun and plug a campaign website.

Obama campaign officials said the video game ads target 10 states that allow early voting, including several battleground states: Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado.
 

Anti-Piracy Efforts Rise with Controversial New Anti-Piracy Law

100°
288w ago - President Bush signed a new anti-piracy law heavily backed by the RIAA and MPAA today that establishes an IP Czar who will report directly to the president.

Primarily aimed at better protecting worldwide copyrights, the law boasts strengthening criminal laws against counterfeiting and piracy. The first IP Czar is expected to be named around the end of President Bush's final term of office.

To quote: The law also toughens criminal laws against piracy and counterfeiting, although critics have argued that the measure goes too far and risks punishing people who have not infringed.

The Recording Industry Association of America and Motion Picture Association of America backed the bill, as did the U.S. Chamber of Commerce.

"By becoming law, the PRO-IP Act sends the message to IP criminals everywhere that the U.S. will go the extra mile to protect American innovation," said Tom Donohue, president and CEO of the U.S. Chamber of Commerce.
 











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