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Can Sony Maintain PlayStation 3's Momentum in 2009?

50°
294w ago - If we look back on 2008 and start ticking off the top names of 2009, one will want to assume that the PlayStation 3 has the momentum.

Not only does it have the obvious exclusive edge over Microsoft's Xbox 360, but it has several other factors going for it.

It's $200 cheaper than it was upon launch two years ago, the launch of the PlayStation Home open beta is scheduled for this month, Blu-Ray has won the HD movie war (and it's certainly the more preferable software format for games), the PlayStation Network and Store have taken gigantic strides, the machine is far more reliable than the 360, and yes, as we just said, the exclusives have really been impressive.

We saw Metal Gear Solid 4: Guns of the Patriots, Resistance 2, Wipeout HD, SOCOM: U.S. Navy SEALs Confrontation, Valkyria Chronicles, and LittleBigPlanet this year and we can expect Killzone 2, God of War III, Gran Turismo 5, the recently unveiled Uncharted 2: Among Thieves, and Heavy Rain in 2009, along with Final Fantasy Versus XIII at some point.

Sales are up, Network subscriptions are up, and finally, most third-party developers have gotten over their initial PS3 hang-ups that saw many poor 360-to-PS3 ports. Hence, we'd like to clearly conclude that the PS3 has snagged the momentum away from the competition at this...
 

Marketing Head to Share How Sony Realized New Revenue Routes

50°
294w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation console in 1995. Dille is responsible for all facets of SCEA's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions.

In addition, Dille oversees the PLAYSTATION® Network...
 

Sony's Jack Buser Discusses PlayStation Home's 2008 Launch

100°
294w ago - PlayStation Home director Jack Buser was recently asked if Home is definitely going to launch this year. "It's imminent. We haven't announced a specific date but we will make a public announcement." he replied.

Buser also went onto say that Home is going to be a very different experience maybe, six, twelve months down the line compared to what you see on day one.

To quote from the Gamasutra interview:

And Home is definitely going to launch this year?

JB: it's imminent. We haven't announced a specific date but we will make a public announcement.

It has suffered many delays already, of course.

JB: When you think about PlayStation Home you really have to think of it, as I've said before, as a massive undertaking. We've been trying to create something that really has never been done before.

But we're now at the point where we've created the platform, third-parties are creating content for the platform, and yeah, we have executed on our vision and we're standing in a really good place with it and we will launch this year.

The platform is really strong. It's going to allow us to scale very organically with all the content that third parties are going to be adding -- you're really going to see PlayStation Home evolve over time....
 

Sony Talks PS3 Home, Coming By Year-End But Still In BETA

350°
295w ago - It feels as though I've been writing about PlayStation Home for years. I haven't, it's only been months in reality, but with its release being delayed constantly, known and unknown development issues, and questions still remaining, it feels like the service has been a long time coming. Which makes any official word from Sony very interesting indeed.

Jack Buser, the director of PlayStation Home, recently sat down with IGN to discuss Home. He talks about why we should care about it, what experience it will give us, and what is it with all these delays.

He explains that Home is going to be a place to meet friends online, to find gamers of the same skill level and into the same games as you. It's going to replace the arcade as the place to make new friends and share your hobby with them. All in all, Sony is excited about Home, and so, apparently should you be.

Great, so where is it and when can we, the great unwashed who haven't been invited to try the closed beta be able to experience the joys of Home? Buser claims the service is now entering the final stages of closed beta, with the open beta very close to launch. And he goes one further by stating:

"Like we've said, we're excited about moving PlayStation Home into its Open Beta stage this year. Once we make the...
 

Sony's PSP2 Graphics Processor Revealed?

300°
295w ago - A British company may have won the contract to design and build the next-generation graphics processor for the PSP2. Imagination Technologies Group announced in a press release this week that the company has signed a license agreement with a new partner, "a major consumer electronics company."

Industry sources say that the partner is almost certainly Sony, and that the SGX55x graphics chip will be used in the upcoming PSP2.

The secrecy on the part of Imagination Technologies makes sense, because Sony is understandably unwilling to announce its plans for a PSP successor just yet. Imagination's PowerVR MBX chip is already being used in the Apple iPhone, so Sony finds itself in good company with this manufacturer.

The SGX55x chip promises to be much more powerful than what is currently found in the PSP. At the moment, the PSP uses a proprietary GPU designed by Sony that is very similar to the older graphics processor in the PS2.

PSP GPU Specifications:
166 mhz core speed
2 MB VRAM
Up to 33 million polygons per second
664 million pixels per second (fill rate)

PowerVR SGX530 Specifications:
200 MHz Core Speed
 
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