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Sony to Announce Restructuring Details This Week

50°
295w ago - The Financial Times reports that Sony is set to announce details of its restructuring plan this week.

Despite up to six plants closing and the cutting of 16,000 jobs, analysts have warned that this not enough and Sony many need more drastic measures.

To quote: Sony Corp will announce details of its restructuring plan this week amid internal company resistance to job cuts in Japan, the Financial Times said on Wednesday.

The maker of Bravia LCD TVs, Cyber-shot digital cameras and PlayStation game consoles outlined plans last month that called for curbing investment, closing five to six plants and cutting 16,000 jobs to save $1.1 billion a year in costs.

But analysts and other industry watchers have said Sony will likely need more drastic measures to fight a crippling appreciation in the yen and a sharp slowdown in demand for electronics as the global recession spreads.

"Sony's not in a position to halt all domestic production but it has to do something that drastic," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management.
 

Confirmed: Tales of Vesperia Coming to Sony's PlayStation 3

200°
295w ago - According to the latest Famitsu Issue, Tales of Vesperia will be coming to the PS3 with extra content.

To quote, roughly translated: Namco Bandai has released a PDF on its website in Japanese, among other things, a list of projects that the company intends to launch the Japanese market over the year 2008.

The big surprise we found in the Tales of Vesperia, a title that was announced so far as Xbox 360 exclusive, but according to this list will also come to PlayStation 3.

Probably is a similar kind of exclusivity to the Eternal Sonata, a title which despite having been announced yet reached the market.

The rest of the list includes Soul Calibur IV (PS3, 360), Afro Samurai (PS3, 360), Naruto Ultimate Ninja 3 (PS2), a Dragon Ball DS, Super Robot Wars Z (PS2), Dragon Ball Z Burst Limit ( PS3, 360), Family Trainer (Wii), Taiko: Drum Master (Wii), a new release of the Tales of series... para DS, Naruto (PS3) y Gundam (PSP). DS, Naruto (PS3) and Gundam (PSP).

Portable games are still entitled to be determined, it will have to wait for further announcements to know what we will be preparing Namco Bandai for the coming months.
 

Four Things Sony Can Do to Turn the Tide for the PS3 in 2009

100°
295w ago - Arstechnica feels they have the solution for Sony in order to make their PS3 more successful this year.

Their suggestions are broken down into four main areas as follows:

1) Drop the freaking price: The hard truth is, in the current economy people aren't willing to pay $400 for what is primarily a toy.

2) Let's get serious about online: What do we want? Cross-game invites. We want voice chat in all games. We want... well, we want Xbox Live on the PS3. Don't tell me that's impossible to do for free–Valve created what amounts to a PC version of Xbox Live with Steam's social features, and that doesn't cost anything.

3) Stop making us wait for Thursday: Nintendo has Monday, Microsoft releases Arcade games on Wednesday, and Sony forces everyone to wait until Thursday. PS3 owners get Rock Band songs, demos, and even games later than everyone else.

4) Remember that games are for fun: Sony wants you to know that the PS3 is a high-end, high-class piece of technology. This is a recession. People are pinching pennies, and they want to have fun.

The Wii looks fun for kids and adults, the 360 is inexpensive and features an easy to use online system for playing with your buddies, and the PS3 always comes off as a luxury item. It needs to look fun!
 

Sony: PS3 is the Only Console Powerful Enough for Killzone 2

50°
295w ago - On sale Tuesday 20th January, the latest issue of Official PlayStation Magazine UK will have the first official Killzone 2 review, Future publishing announced this morning.

Not only do you get a review, you get a "highly collectable" holographic wallet which has an image of a Helghast trooper on it and it also "shifts colour as the light catches it."

"Killzone 2 is without doubt the best looking game on the PlayStation 3, and we wanted to come up with a treatment that mirrored the visual voodoo which the development team at Guerrilla Games has pulled off," said Tim Clark, Editor in Chief of Official PlayStation Magazine UK.

"We couldn't be happier with the finished results."

David Wilson, UK PR Manager at Sony Computer Entertainment UK, added:

"Killzone 2 has been a long time in the making, and best showcases why PlayStation 3 is the only console powerful enough to deliver a ground-breaking title of this nature. Who better to partner with than the Official PlayStation Magazine, in order to offer the readers a special collectors edition issue. It's a great way to celebrate the launch of this milestone game."

Press Release: Future's Official PlayStation® Magazine UK scoops Killzone 2 exclusive!

Holographic...
 

Can Sony's PlayStation 3 Console Catch Up to the XBox 360?

500°
296w ago - Microsoft has recently been boasting that it has an 8 million global lead over the PS3, and that the PS3's sales figures aren't dramatically rising.

However, analyst Michael Pachter believes that if they were to price the PS3 at parity with the XBox 360, then sales of the PS3 would eventually exceed the XBox 360 sales and Sony would catch up.

To quote: I expect it this year, as soon as their cost structure permits a cut. My Monday note said April, and that is nothing more than a guess. It could come later, but it seems to me that it must come some time in 2009.

With that said, I think that PS3 will sell well once competitively priced. The company has an insurmountable advantage in Japan, and an overall brand loyalty in Europe. Should they price at parity with Xbox 360 ($299), I think that PS3 sales would exceed 360 sales, and eventually, they could catch up.

At present, it doesn't look like that is happening any time soon, so Sony should be prepared to remain in third place until well after they cut price.
 
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