- It wouldn't be accurate to say that the sky is falling for Microsoft's one and only gaming console, the 360, but it may be time to look at what the company is doing right... and where it's going wrong.
The Sony PlayStation 3 is beginning to chip away at the 360's lead in both software and hardware sales in the US, and that system only seems to be picking up steam. In contrast, the 360 doesn't seem to have much real momentum these days.
While it's hard to find ways for Microsoft to get its mojo back, we can easily identify a few problem areas that are becoming clear as the 360 ages. These are the weaknesses in Microsoft's strategy that have to be addressed before the system can hope to get its groove back. Let's take a look.
You have to find your voice
When the PS3 launched, the 360 was the system with more, better games, and the better online strategy. Microsoft also did a wonderful job in poaching some of gaming's largest franchises. Microsoft even brought this up at its press conference at E3: We have Grand Theft Auto, Devil May Cry, and now Final Fantasy! Look at how we've caught up to Sony!
The problem is, these games are still on the PlayStation 3, and Microsoft isn't offering much in the way of improvements to these titles. In fact, given that Microsoft...