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Four Things Sony Can Do to Turn the Tide for the PS3 in 2009

100°
292w ago - Arstechnica feels they have the solution for Sony in order to make their PS3 more successful this year.

Their suggestions are broken down into four main areas as follows:

1) Drop the freaking price: The hard truth is, in the current economy people aren't willing to pay $400 for what is primarily a toy.

2) Let's get serious about online: What do we want? Cross-game invites. We want voice chat in all games. We want... well, we want Xbox Live on the PS3. Don't tell me that's impossible to do for free–Valve created what amounts to a PC version of Xbox Live with Steam's social features, and that doesn't cost anything.

3) Stop making us wait for Thursday: Nintendo has Monday, Microsoft releases Arcade games on Wednesday, and Sony forces everyone to wait until Thursday. PS3 owners get Rock Band songs, demos, and even games later than everyone else.

4) Remember that games are for fun: Sony wants you to know that the PS3 is a high-end, high-class piece of technology. This is a recession. People are pinching pennies, and they want to have fun.

The Wii looks fun for kids and adults, the 360 is inexpensive and features an easy to use online system for playing with your buddies, and the PS3 always comes off as a luxury item. It needs to look fun!
 

Sony: PS3 is the Only Console Powerful Enough for Killzone 2

50°
292w ago - On sale Tuesday 20th January, the latest issue of Official PlayStation Magazine UK will have the first official Killzone 2 review, Future publishing announced this morning.

Not only do you get a review, you get a "highly collectable" holographic wallet which has an image of a Helghast trooper on it and it also "shifts colour as the light catches it."

"Killzone 2 is without doubt the best looking game on the PlayStation 3, and we wanted to come up with a treatment that mirrored the visual voodoo which the development team at Guerrilla Games has pulled off," said Tim Clark, Editor in Chief of Official PlayStation Magazine UK.

"We couldn't be happier with the finished results."

David Wilson, UK PR Manager at Sony Computer Entertainment UK, added:

"Killzone 2 has been a long time in the making, and best showcases why PlayStation 3 is the only console powerful enough to deliver a ground-breaking title of this nature. Who better to partner with than the Official PlayStation Magazine, in order to offer the readers a special collectors edition issue. It's a great way to celebrate the launch of this milestone game."

Press Release: Future's Official PlayStation® Magazine UK scoops Killzone 2 exclusive!

Holographic...
 

Can Sony's PlayStation 3 Console Catch Up to the XBox 360?

500°
293w ago - Microsoft has recently been boasting that it has an 8 million global lead over the PS3, and that the PS3's sales figures aren't dramatically rising.

However, analyst Michael Pachter believes that if they were to price the PS3 at parity with the XBox 360, then sales of the PS3 would eventually exceed the XBox 360 sales and Sony would catch up.

To quote: I expect it this year, as soon as their cost structure permits a cut. My Monday note said April, and that is nothing more than a guess. It could come later, but it seems to me that it must come some time in 2009.

With that said, I think that PS3 will sell well once competitively priced. The company has an insurmountable advantage in Japan, and an overall brand loyalty in Europe. Should they price at parity with Xbox 360 ($299), I think that PS3 sales would exceed 360 sales, and eventually, they could catch up.

At present, it doesn't look like that is happening any time soon, so Sony should be prepared to remain in third place until well after they cut price.
 

Sony Refuses PlayStation Brand on Sony Ericsson, No PSP Phone

300°
293w ago - MobileToday (linked above) is reporting that there is no PSP phone as Sony refused Sony Ericsson to use the PlayStation brand after pitching to the board late last year.

Apparently there has been a fall out because of the refusal to use the PlayStation brand, so a PSP phone is looking far less likely now.

To quote: Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year.

Sony Ericsson was planning to develop a PSP phone to capitalise on the growing success of the gaming sector, and after the success of Cyber-shot and Walkman handsets.

Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.

Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently - effectively pushing for an exit From The joint venture with Ericsson.
 

Sony PSP Survery: Touchscreen, Bluetooth & Integrated Storage

100°
293w ago - A new Sony survey regarding consumer interests has mentioned touchscreen, bluetooth and integrated storage possibilities for the PSP.

To quote: If you want to have an idea of what Sony is planning for their next iteration of the PSP, this recent consumer survey might be a good place to start.

The questionnaire asks the public if they're interested in features like Bluetooth, integrated storage, GPS, TV tuning, better file connectivity with the PS3, a touchscreen, improved battery life and speedier load times. Is there any way to just circle all of the above?

It would seem that Sony, able to do all of these things with the PSP, would like to select only those options that will prove the most enticing to companies and profitable for the company.

Fair enough, but with every lame PSP update that's made, I think we all get a little less excited about the platform. Oh, and games, Sony. We want games.
 
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