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Sony Contemplating Lawsuit Over Change4Life Ad

400°
294w ago - If you haven't figured it out, the child is playing a video game with a controller similar to those of Sony's PlayStation brand.

Why is this such an issue? The company who was in charge of the ad, The Gate, did not seek permission from the gaming giant in order to utilize the obvious likeness of its controller.

The Change4Life ad campaign has been started by the British government in order to bring attention to the negative effects of a sedentary lifestyle. The image, which depicts a young child playing video games, gives off the impression that playing video games instead of going outside may lead to an early death.

A handful of other prominent companies in the gaming industry have already spoken out against this ad, including Sega, Atari, Future Publishing, TIGA, ELSPA and MCV.

It's not set in stone yet whether or not SCEE plans on going through with legal action against either The Gate or potentially the British government itself, but the image is definitely provocative from a gamer's point of view. That's not to say we don't value exercise - we love our sports and physical activities as much as everyone else - but gaming can certainly be part of a healthy lifestyle.

We'll be sure to watch closely as this develops.
 

PS3 Dev: Sony PlayStation 3 Firmware Update 2.7 Hits This Month

200°
294w ago - Psyonix Studios developer Corey David let the cat out of the bag this week regarding upcoming PlayStation 3 firmware update 2.7.0.

In discussing a bug with the studio's game, Supersonic Acrobatic Rocket-Powered Battle-Cars, David let slip in a [Register or Login to view links] that the update is scheduled for release later this month, to quote:

"I've been working with Sony trying to reproduce and solve the PSN sign-out issues some of you report.

Any info you can generate will be really helpful. Sony mentioned a bug they fixed with the next system software update (2.70) that might resolve these issues, but we have to narrow it down and verify it's the same problem to be sure it's that and not something we need to fix on our end.

IIRC it will drop later this month. And contain lots of fun new fixes. I'm excited about this one, lots of new stuff.

Though, I dont think I can mention any of them just yet.
-Psyonix-Corey"

It is not uncommon for developers to recieve advance copies of hardware updates so that they can ensure compatibility with their software. After the internet caught wind of the premature announcement the post was swiftly edited to remove any reference to the 2.7.0 release,...
 

God of War Anti-Hero Kratos May be Sony's PS3 Super Hero

50°
294w ago - Imagine Kratos, the angry, irate ghost of Sparta sitting toe and toe with Mario. What he lacks in cuteness he makes up for with broken limbs. Industry rumblings say many possible millions of God of War fans have not purchased a PlayStation 3, yet.

This would put Kratos in the role of a true system seller, he has been welcomed into over 7 million homes world wide. Sony's official God of War III press event really help put the buzz back on the right path as many fans were disappointed at the VGA awards teaser.

Nick Williams, an industry analyst, postulates that over 33% of God of War III potential buyer's do not own the PS3 console. Speaking to Gamasutra the marketplace guru said this:

The price point for the PS3 remains a real problem for Sony. Sony execs now find themselves in the precarious position of trying to balance consumer price expectations with the high costs of producing each PS3.

That said, the PS2's continued success more than eight years after launch suggests that Sony is thinking long term with the PS3. If Sony can continue to bring down hardware manufacturing costs, it seems likely that it will offer a price cut by the end of Summer 2009.

The launch of God of War III in late 2009/early 2010 will mark a pivotal moment for Sony. But in...
 

Video: Microwaving a Sony PlayStation 3 Game Console

650°
294w ago - Not sure why someone would want to do this, but for those who have always wondered what happens when you put a Sony PS3 into the microwave can now find out.

The video comes from dovetastic, with the caption reading as follows:

This is a Double Feature Motion Microwaving Event Presentation brought to you by dOvetastic Microwave Theater about the story of an unsuspecting PS3 Sony Playstation Three and it's Controller that got microwaved into the biggest, baddest Gaming system on the planet. So hurry and grab your front row seats because you are in a for a world premier in grand style.

Check out the video below, courtesy of YouTube:




 

Are Sony PlayStation 3 Exclusive Titles Cursed by the Media?

400°
294w ago - PS3 exclusives have a way of getting dissed by the general public and media before they are given a chance. The more superstitious fanboy might even call it a PS3 curse.

Let's run down the list: Lair became an industry whipping boy filling up YouTube with spastics that flailed SIXAXIS controllers with reckless abandon.

Ninja Theory's gorgeous Heavenly Sword wasn't measured on its own merits, but was held up against the standard that should be reserved for God of War.

Sega's stellar Valkyria Chronicles is seemingly invisible to the majority of mainstream gamers. Resistance 2 hasn't seen the sales a title of its caliber deserves. It's almost as if we've collectively banded together to repeatedly punish Ken Kutargi for his oft-echoed and ill-advised comments of "People will get a second job to buy the PS3." No, Ken. We didn't.

Then Killzone 2 dropped. If the PS3 has ever seen a game changer this is it. Strangely, the PS3 has been having a couple of great weeks. The launch of Yakuza 3 during the first week of March sparked a fury of PS3 console sales across the sea in Japan.

The PS3 outsold all other consoles including the dominant Nintendo handhelds in its home market. Over here, Killzone 2 moved 750,000 units in its opening weekend alone....
 
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