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Are Sony the Smart Ones with the PS3 in this Console Race?

200°
290w ago - There's no doubt that Sony has made mistakes this generation such as underestimating both Microsoft and Nintendo. Another mistake is relying too much on the brand image and not pumping out enough marketing.

However, if you have a look at the bigger picture, I think Sony are the smart ones in this console race, and I'm going to tell you why...

The Internet has been full of articles on why the PS3 is in trouble and how Sony have made mistakes since it launched. So I thought it would be right to give a fresh opinion on the matter.

There's no question that the PS3 has had a rocky start; it launched with very few quality games and it was argued by many that at its inception there was very little incentive to buy the PS3 over the older and cheaper Xbox 360.

The Xbox also had more titles and many multi-platform games that felt so much better than their PS3 counter-parts. As we approach the PS3's two-year anniversary in Europe however, the console is looking very different.

There are many quality titles under the PS3's belt including some impressive exclusives like LittleBigPlanet and Resistance 2. With Killzone 2 and hundreds of other titles just on the horizon, why does the media still bash the PS3?

Could it be 'revenue related'. The huge majority...
 

PS3 Price Drop Coming Soon Despite Sony Stating Otherwise?

100°
290w ago - We have all seen the reports of Sony stating that there will be not be a price drop for the PlayStation 3 anytime soon, but do you believe this to be true?

I have a very good feeling that Sony will be announcing a price drop for the PlayStation 3 soon in the upcoming months.

The reason why I say this is because many Web sites like Dell and Amazon have dropped the price of the system on their Web site as seen [Register or Login to view links].

As you can see, Dell has the PS3 priced at $339.99 and just last week Amazon had it listed for a little over $350.

I believe Sony might have a strategy behind this and is working with companies to determine how much they should drop the price of the PlayStation 3. Think about it, if Amazon has the PS3 listed at a little over $350 and there is not much of a sales spike, Sony would see that dropping the system $50 would not be effective.

Now if Dell has the system at $339.99 and the sales jump drastically, Sony would realize that dropping the system more than $50 would be an effective way to sell more consoles.

The reason Sony is saying they do not plan for a price drop anytime soon is because of business....
 

Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree

50°
290w ago - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional £2‭m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already.
 

Sony: PS3 Will Remain Most Expensive Console on the Market

100°
290w ago - Speaking in a recent interview, Sony's David Reeves has voiced agreement that the PS3 will always remain the most expensive console.

However he was quick to point out that this doesn't mean the system won't experience any price cuts.

To quote: "I think it will, yes," said Reeves, when asked whether he would agree the PS3 will remain the most expensive console.

"I'm not saying there are going to be any price cuts at all in the short term or the medium term. I'm not saying we don't need to do it - we are expensive. It is possible that as the cost [of manufacturing] comes down, we will be able to do it.

"But we're protecting ourselves with a very hard shell to get through the next one or two years of an economic situation. If you're experienced, you know you have to go into that mode - it's like being an armadillo. You have to be hard, and then you will come out when the sun comes out."
 

Sony: We Are Still on Target with PS3 Sales to Meet Goals

50°
290w ago - Sony may have just [Register or Login to view links] a decrease in quarterly PS3 sales but executives are still in good spirits.

Apparently, the Sony execs believe they are on the right track to meet previously announced goals despite the poor performance recently.

To quote: "In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis we believe we are on track to sell the 10 million units that I said at the beginning of the year," said Sony EVP and CFO Nobuyuki Oneda in an earnings call.

Sony announced earlier today that PS3 sold 4.46 million units during the company's fiscal Q3, a 9 percent drop from 4.9 million for the same quarter a year ago.

Oneda added, "...Relatively speaking, [compared to] the growth of other platforms, we are behind, but it's not the case that we are not meeting the target."
 
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