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Sony Justifies Pre-Order-Only Killzone 2 Demo, Dates PSN Version

50°
289w ago - Sony has attempted to justify its policy in North America where gamers will only get the KillZone 2 demo if they pre-order the game.

MTV Multiplayer received this response from Scott Steinberg, vice president of product marketing at Sony Computer Entertainment America:

Offering a playable demo to motivate preorders speaks to our confidence in the appeal of a game such as Killzone 2. We take this approach when we are convinced that the experience will cement a consumer's interest in purchasing.

Retailers will then merchandise those demos within their stores and online to maximize their visibility. Through this process, consumers are often times able to reserve their copy of the final game, which provides an incentive to purchase and helps seal the deal.

We also offer demos on the PSN, which we have done in the past with great success, and will continue to make that available. Killzone 2, for example, will have a downloadable demo launch in North America the week that the game is launching, for consumers who prefer that option.

And what if you don't pre-order "Killzone 2″ but want to try the demo? It's slated for release as a download from the PlayStation Network on PS3 for Thursday, February 26, a day before the game's official release date. That...
 

Sony: PlayStation 3 is Still in the Early Adopter Phase

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289w ago - The PlayStation 3 is "still in its early adopter phase", Sony has claimed, despite the console being out for over two years.

Speaking in an [Register or Login to view links] with Gamasutra, John Koller, director of hardware marketing at SCEA, said that the kind of person who was interested in the PS3 was "tech-oriented" and that for them, the console's main appeal was its "multi-functionality".

Sony's PS3 has come under fire from a number of analysts in recent months, many of whom have pointed towards its high price as explanation of its current third place sales position behind the Nintendo Wii and the Xbox 360.

Sony, for its part, has continued to resist calls for a price cut, pointing towards the PS3's high-value as a Blu-ray player and powerful games machine.

What do you think about Koller's comments on PS3? Share your thoughts in the comments section below.
 

.hack Brings the World to Sony's PlayStation Portable

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289w ago - Siliconera writes: After two sagas of PlayStation 2 games Namco Bandai is taking the .hack series to the PSP with .hack//Link.

By the title and character art alone this looks like it's based on the manga of the same name.

One thing for sure is the characters are the same. However, the Famitsu photo is too blurry to make out any critical details about the gameplay or the developer.

Hey, maybe .hack//Link is CyberConnect2's [Register or Login to view links].

We'll find out for sure on Friday!
 

Sony Takes Legal Action Against Datel for PSP Lite Blue Tool

50°
289w ago - Just under [Register or Login to view links] Datel announced that the PSP-3000 was hacked via Service Mode using a device known as their Lite Blue Tool.

However, Sony Europe is now taking legal action against Datel for their much-hyped PSP 'Lite Blue Tool' Battery.

Datel notes that they "will inform customers about availability of this product when this situation has been resolved" so perhaps it will eventually hit the market.

Currently, the new 'alternative' is known as the Max Power Digital, which will put the PSP-2000 in Service Mode and serve only as a battery replacement for the PSP-3000.
 

Sony Chart Reminds Gamers of the PlayStation 3's Offerings

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289w ago - An external SCEA PR rep has told Edge-Online why a chart (below) was released by Sony indicating that the PS3 was cheaper than Microsoft's XBox 360 and Nintendo's Wii console.

The rep noted that it was thought to be a good time to remind everyone of "our strong offerings".

To quote: An external SCEA PR rep From The agency Porter Novelli told us the company released the chart because they "thought it would be a good time just to remind everyone of our strong offerings," which automatically implies that they feel people have either forgotten about the PS3's inherent value or never seriously considered the PS3's value, due to the higher price tag.

It's highly likely that amidst this PS3 price-drop rumoring that Sony wanted to tell the core audience, "Hey, don't wait for a drop, it's a steal at $399, honest."

I'd argue that today PS3 is a fine value, on par with Xbox 360, particularly for gamers in 2009, when it appears that Sony's internal developers will really begin to bear fruit.

Nevertheless, I'm glad I'm not the one that has to figure out how to get that value message across to consumers.
 
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