Sony Chases Apple's Magic

50°
285w ago - Sony Chief Executive Howard Stringer bristles every time he gets the question: Why can't the Japanese electronics giant be more like Apple?

The maker of the iPod, iPhone, and Mac computers consistently delivers supercool gadgets that are easy to use, while Sony sells music players, TVs, and cameras that get mixed reviews and often don't even work well with other Sony (SNE) products.

"Sony is a very big company," Stringer says by way of explanation. "Our toughest competitors are niche organizations."

Stringer is quick to admit, though, that Sony may face a troubled future if it can't rival Apple (AAPL) in creating simple software that makes its gadgets fun and in giving consumers easy access to music and videos.

Apple's iTunes store has long made filling iPods a cinch, but Sony's consumer electronics and PlayStation divisions have only recently started to integrate their offerings with those of the company's movie studio and music label. That's one likely reason why Sony's products earn profit margins of 10% or so, compared with the 30% margins that Apple's devices command.

So Stringer went straight to the source. Three years ago, he hired Tim Schaaff, a top lieutenant of Apple CEO Steve Jobs, and created the title of senior vice-president for software development...
 

Sony UK Boss on Downloadable Content: Nothing is Ever Exclusive

50°
285w ago - Sony Computer Entertainment UK managing director Ray Maguire has told VideoGamer that "nothing is ever exclusive" in response to questions surrounding exclusive DLC on Microsoft's Xbox 360.

Microsoft has tied up Xbox 360 exclusive downloadable content for some of this year's biggest games, including GTA 4, Fallout 3 and Tomb Raider: Underworld, leading to complaints from some PS3 owners that Sony isn't doing enough for them.

However, speaking to VideoGamer at the Games 3.0 conference in London earlier this week, Maguire rejected those complaints, saying he would "much rather that we (Sony) were investing money into making sure that we've got great R&D and we start producing games like LittleBigPlanet rather than paying other people a huge amount of money to stop people playing their product."

Maguire's "nothing is ever exclusive" comment is certain to add fuel to speculation that the high profile GTA 4 DLC that is due for release exclusively on the Xbox 360 will eventually make its way to the PS3.

Back in May, SCEE boss David Reeves told VideoGamer.com in that PS3-owners "probably will see" GTA 4 DLC, and described the deal as "the last shot they (Microsoft) have".

When asked if he had any message for PS3-owners who feel frustrated at the fact that they won't...
 

Sony Removes the PlayStation 2 Certification Process in Europe

500°
285w ago - According to 1UP (linked above), Sony has confirmed that developers will no longer need to submit a game for content approval, which essentially makes the PlayStation 2 an open platform.

Sony believes that now Russian and Indian developers can create low-cost titles and release them in their own markets as one of the benefits in the removal of the certification process.

To quote: For developers and publishers hoping to release their titles to the console market, the content approval process can be notoriously stressful. Having a game bounced back by Sony, Nintendo, or Microsoft indicates that changes need to be made to the near-finished product.

Sometimes this causes more errors to surface, potentially pushing the release date back. But what if the certification processes were to be removed entirely?

According to GameDaily, Sony Computer Entertainment of Europe is doing just that. While addressing an audience of Eastern European developers, Sony Europe developer relations manager George Bain said that developers will no longer have to submit a game for content approval, effectively making the PS2 an open platform. Bain noted that Russian and Indian developers can "create...
 

Sony Talks Firmware: What's in Store for PSP and PlayStation 3

50°
286w ago - Version 5.0 and Version 2.5 of their respective Firmwares gave the PSP and the PS3 some much asked-for features. So what's in store for Sony's PlayStation Portable and PlayStation 3 consoles?

For answers, we turn to Munechika Nishida, who posted his latest Random Tracking column to Impress Watch over the weekend.

This time around, the well-connected technology writer managed to get commentary from Naoya Matsui, Koujiro Umemura, Masaki Takase, and Shinji Noda, all high ranking Sony Computer Entertainment employees directly responsible for firmware and network issues regarding the PS3 and PSP.

The column first recapped some of the major points of the recent firwmare updates, with particular attention given to the inclusion of Flash 9 support in the PS3. This was a heavily requested feature, said Matsui, with Japanese fans hoping to view videos from Nico Nico Video, a Japanese version of YouTube.

Sony has actually been working on Flash 9 support for quite some time -- as far back as late last year. To get it running on the PS3, Sony ended up customizing a separate Flash implementation that was provided to it by Adobe.

For a sense of how computationally intensive some areas of Flash 9 can be, you...
 

Sony Confirms LittleBigPlanet Early Copies, Updates Coming Soon

250°
286w ago - Recently it was reported that LittleBigPlanet early copies were available from various retailers ahead of the street date, including GameStop and both WalMart and Target.

Today, SCEA's Marketing Manager Mark Valledor had the following comments to say regarding them:

Looks like a lucky few LittleBigPlanet fans have started to receive their copies over the weekend. We wanted to provide a quick update for the those eager to get online.

Looks like our production line churned out new copies quicker than our original schedule, and a few of our retailers did what they could to take care of the fans who pre-ordered ASAP.

Whether you want to start playing with your friends, sharing your creations online or getting your mitts on the pre-order goodies... hold tight.

If you're one of those, take advantage of the headstart by unlocking all the goodies...
 







Affiliates - Contact Us - PS3 Downloads - Privacy Statement - Site Rules - Top - © 2014 PlayStation 3 News