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PS3 Price Drop Coming Soon Despite Sony Stating Otherwise?

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286w ago - We have all seen the reports of Sony stating that there will be not be a price drop for the PlayStation 3 anytime soon, but do you believe this to be true?

I have a very good feeling that Sony will be announcing a price drop for the PlayStation 3 soon in the upcoming months.

The reason why I say this is because many Web sites like Dell and Amazon have dropped the price of the system on their Web site as seen [Register or Login to view links].

As you can see, Dell has the PS3 priced at $339.99 and just last week Amazon had it listed for a little over $350.

I believe Sony might have a strategy behind this and is working with companies to determine how much they should drop the price of the PlayStation 3. Think about it, if Amazon has the PS3 listed at a little over $350 and there is not much of a sales spike, Sony would see that dropping the system $50 would not be effective.

Now if Dell has the system at $339.99 and the sales jump drastically, Sony would realize that dropping the system more than $50 would be an effective way to sell more consoles.

The reason Sony is saying they do not plan for a price drop anytime soon is because of business....
 

Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree

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287w ago - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional £2‭m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already.
 

Sony: PS3 Will Remain Most Expensive Console on the Market

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287w ago - Speaking in a recent interview, Sony's David Reeves has voiced agreement that the PS3 will always remain the most expensive console.

However he was quick to point out that this doesn't mean the system won't experience any price cuts.

To quote: "I think it will, yes," said Reeves, when asked whether he would agree the PS3 will remain the most expensive console.

"I'm not saying there are going to be any price cuts at all in the short term or the medium term. I'm not saying we don't need to do it - we are expensive. It is possible that as the cost [of manufacturing] comes down, we will be able to do it.

"But we're protecting ourselves with a very hard shell to get through the next one or two years of an economic situation. If you're experienced, you know you have to go into that mode - it's like being an armadillo. You have to be hard, and then you will come out when the sun comes out."
 

Sony: We Are Still on Target with PS3 Sales to Meet Goals

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287w ago - Sony may have just [Register or Login to view links] a decrease in quarterly PS3 sales but executives are still in good spirits.

Apparently, the Sony execs believe they are on the right track to meet previously announced goals despite the poor performance recently.

To quote: "In terms of units, it is true that PS3, as compared to last year, is slightly worse, but on a full-year basis we believe we are on track to sell the 10 million units that I said at the beginning of the year," said Sony EVP and CFO Nobuyuki Oneda in an earnings call.

Sony announced earlier today that PS3 sold 4.46 million units during the company's fiscal Q3, a 9 percent drop from 4.9 million for the same quarter a year ago.

Oneda added, "...Relatively speaking, [compared to] the growth of other platforms, we are behind, but it's not the case that we are not meeting the target."
 

Bejeweled 2 Coming to Sony's PlayStation Network

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287w ago - Today PopCap Games Vice President of Video Game Platforms Greg Canessa announced that Sony Online Entertainment LLC (SOE) and PopCap have teamed up to bring hit casual game titles to PSN and PlayStation 3 as follows:

Our first title is none other than the classic online puzzle game Bejeweled 2. Many of you may be familiar with the franchise - it has won dozens of awards and has sold more than 20 million copies worldwide.

It's our biggest franchise at PopCap and our most successful title, which is why we chose Bejeweled 2 as our first title for PSN and PS3. The game is a natural fit for the platform - it plays great, looks great and is as compelling as ever.

And there is a ton of gameplay in Bejeweled 2 - four different game modes, more than 60 puzzles, power-ups, high-definition graphics and much more. And if you're like me, you'll sit there for hours playing late into the night, wondering why you're unable to pull yourself away!

The team at SOE has been fantastic to work with, and they share our vision of making the best versions of our games possible, with features that are specific to the PS3 platform.

For Bejeweled 2, that means exclusive stuff like Trophy support and PSP remote play, which you'll only find on PSN. We've got similar exclusive...
 
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