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Sony Expands PlayStation Licensing Program for Non-Game Items

100°
230w ago - Last year Sony first announced the official licensing program for PlayStation peripherals, and today they have expanded the program to non-game items.

Essentially the company is granting rights to use the PlayStation logo and symbolic triangle, circle, x and square marks on t-shirts, accessories and other items.

The packaging for such items will show the same "Official Licensed Product" logo that's applied to licensed gaming gear.

To quote from Next-gen.biz (linked above): "Approved licensees can design products using the PS3, PSP, PSPgo, PS2 and PlayStation logos, as well as the iconic triangle, circle, x and square marks. They can also use the Official Licensed Product logo on product packaging and other promotional tools.

To date the licensing program has allowed manufacturers to use PlayStation logos on game peripherals and accessories developed for use with Sony's gaming systems. Launched in 2009, 45 licensees have released over 123 items."
 

PS3 3D SDK Approved for PlayStation 3 3D Middleware Program

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230w ago - Sony has been quite vocal on PS3 3D lately, updating their PSN ToS and outlining plans for 3D movie and photo PlayStation 3 Firmware updates, and today GamaSutra.com (linked above) has confirmed Darkworks and TriOviz have partnered to bring an official PS3 3D SDK to the PlayStation 3 3D [Register or Login to view links] for licensed developers.

To quote: "Launching with little support for console games, 3D TVs present a chicken-and-egg dilemma; consumers are waiting for a critical mass of 3D content to justify the purchase while developers are waiting for an installed base of 3D TVs that justifies the development investment," said longtime graphics technology expert Jon Peddie.

He described TriOviz's tech as "an excellent bridging solution" allowing gamers to "play the same 3D console title on their existing HDTVs and then on their new 3D TVs."
 

Videos: Kevin Butler - New Zealand TV3 Promo and PS3 Montage

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230w ago - Today Sony's VP of International Diplomacy Kevin Butler has shared two videos- a New Zealand TV3 oromo and a PS3 Montage, as follows:

As the star of PlayStation's current advertising campaign, I get compliments on my performances just about every other day.

But recently it has come to my attention that a certain television network named TV3 has created an amazing homage to my marketing prowess.

A commercial that is nearly identical to one we created here in the states aired on TV in New Zealand, found its way to the internet, and ultimately to my desk. Few film greats have been treated to a shot-for-shot shrine (actually I think it's just me and Alfred Hitchcock).

From the desk of Kevin Butler
VP of International Diplomacy
Sony Computer Entertainment America

If you haven't seen our PS3 "Montage" ad in question, here it is:





And Here's TV3's ad:





It's been said that imitation is the sincerest form of flattery. If so, color me flattered. However, I do have some constructive criticism for the work that I would like to share.

1. No title for your guy?...
 

Video: PlayStation Move Japanese Promo Showcases PS3 Lineup

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233w ago - Today a PlayStation Move Japanese promotional video has surfaced which showcases a partial PS3 lineup for Sony's upcoming PlayStation 3 Motion Controller.

Although unconfirmed, a female silhoutte that walks, jumps and moves underneath the logo may be considered a mascot for Sony's Playstation Move.

The video hints at PS3 opening the door to a new dimension, and PS3 titles featured in the PlayStation Move video include the following, to quote:

• Beat Sketch
• Big 3 Gun Shooting
• EyePet
• Resident Evil 5 Gold Edition
• The Shoot
• Echochrome
• Tower
• Sports Champion
• Kung Fu Rider
• Nikudan
• High Velocity Bowling
• Ape Escape
• Move de Party
• TV Superstars

Those interested can check out the PlayStation Move Japanese promo video below!




 

Midway Carnival, Alpha Protocol and More Hits PlayStation Home

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233w ago - Sony Online Community Specialist Locust_Star has announced today that the Midway Carnival, complete with a massive Independence Day event, Alpha Protocol, Toy Story 3 Items and more are hitting PlayStation Home this week.

To quote: The Midway – available Thursday, July 1st – launches with 10 games, over a hundred rewards (including the Darla's Den personal space), and plenty of secrets that you will have to uncover for yourself as you progress through this massive new game space.

Simply collect your tickets from the kiosk at the entrance to the Midway and embark on a journey where a new reward is unlocked for every level of every game you master. Hang out in the space for long enough and you can even be rewarded with more plays for your favorite games (or the ultimate bragging rights at the Meet Darla photo booth).

You can even collect exclusive arcade-style games like Trigger Happy-in-a-Box for the Darla's Den personal space! Just enter the hilarious Tele-Porta-Potty in PlayStation Home's Central Plaza to access the Midway when it launches this week.





For a holiday as important as Independence Day, we wanted to make sure we delivered the best event we possibly could to you, the loyal PlayStation Home community.
 
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