- According to Sony's CEO Kaz Hirai
, it's important to start with the core audience and build out to mainstream gamers.
To quote from a recent interview at [Register or Login to view links]
with Sony Computer Entertainment CEO Kaz Hirai:
"We have always started with the core audience and then expanded. A console always needs a solid core of games that appeal to gamers.
Look at God of War. We launched that in the seventh year of the Playstation 2 and a lot of people wondered why we did. It's because we always wanted to keep the support of the core gaming audience.
That's not to say we're not doing anything to expand the demographics. Singstar and Buzz are obvious examples. But we need to do this in a controlled way.
If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on."