- Codies' CEO talks dragons, Argonauts, sequels to its hits DiRT and Overlord, and more.
UK-based Codemasters has had quite a recent run in America, boasting a 332 percent leap in U.S. revenue since 2005. And the company's U.S. CEO, Rod Cousens, wants everyone to know it.
In 2005, when Cousens took the helm of the UK-based publisher and developer's American branch, the company was making only 9 percent of its revenue from U.S. gamers. This year, that number stands at 40 percent, and Codemasters would like to keep it that way.
Moving Codies past cricket and cars.In an interview with IGN, Cousens said the company has shifted its focus from being a largely Eurocentric publisher and developer to splitting its efforts between the two large gaming markets. To get there, Codies has built up its U.S. presence and strengthened its relationships with American companies.
"We've geared our product line to the States, and so we're starting to work closely with U.S. developers," said Cousens who also served as CEO of Activision and Acclaim in the 1980s and 1990s, respectively.
The company has teamed up with California-based developers Spark, Liquid Entertainment, and inXile Entertainment, among others, for its 2008 lineup. Signing a distribution agreement with Warner Bros. Home Entertainment...