271w ago - If you have paid attention to any of our editorials here at Blend Games since late 2006, you would have noticed a consistent disdain for a particular section of Sony's business model: their video game marketing section.
Sadly, these guys and gals have done very little to properly promote many of their own first-party games, and in result have managed to create a very sub-par community outside the initial fan-boy hype.
Like everyone else out on the net who have seen viral marketing videos for some of Sony's exclusives, you sort of wonder why they stop there. In comparison, Microsoft has all sorts of ridiculous marketing ploys surrounding many of their first-party titles, leading up to the game's release.
In some cases MS will even continue to schedule events, make announcements and continue the viral marketing just past the game's release, like what they did with Gears of War and Halo 3.
Even now, compare the likes of Gears of Wars 2 energy drinks, announcements for limited and collector's editions, as well as a vibrant promotional campaigns, to the simple techniques employed by Sony for Resistance 2. It is almost as if they expect the game to do well and that they should leave it alone, completely.
It appears especially odd considering that gamers seem...
271w ago - The UK is set to get its own Qore-style weekly digital magazine available exclusively through the PlayStation Network. Packed with High Definition video content, the digital magazine will include news, reviews, features and downloadable content on games, movies and more.
The pioneering weekly product will be available to UK PlayStation 3 owners in early 2009, and is expected to subsequently roll-out to other European territories.
Press Release: Future and Sony to launch UK's first on-console digital magazine
Pioneering interactive high definition magazine to launch on PlayStation Network
Future, the special-interest media group, today announces that it has signed an agreement with Sony Computer Entertainment UK ("SCE UK") to create an on-console, weekly digital magazine available exclusively through the PlayStation¬®Network.
The digital magazine will enable gamers in the UK to download interactive, high definition editorial content directly onto their PlayStation 3 consoles from the PlayStation Network - a first for the UK games industry. The pioneering weekly product will be available to UK PlayStation 3 owners in early 2009 and is expected to subsequently roll-out to other European territories.
The deal further strengthens the publishing partnership...
271w ago - Sam Protagonist, a Sony Dev from the LittleBigPlanet forums, has opened a thread (linked above) to deal with any new information about LittleBigPlanet BETA keys with any Web site key giveaways to be posted. Here is what was posted by Sam:
Hi all, I'll be updating this thread regularly today with information about the beta and where keys can be applied for in this thread only. I won't be responding to any others, simply because there are so many of them.
LittleBigPlanet Beta FAQs
How do I join the beta?
Several thousand invitations are in the process of being sent out today by email. If you do not receive an email from SCE today, you will also be able to sign up over the next 5 days on a variety of popular gaming sites. I cannot name the sites here, however the LittleBigPlanet News Site will be giving out more details tomorrow. If any further places to sign up are made available I'll update this thread again.
What if I don't get a key, I really want to play!?
This beta is being released in order to test element of the online game. As such it should not be seen as a demo, a trial or anything more than helping us to ensure that the server architecture is running. If you don't get a key you...
271w ago - In an interesting development that may de-value it's own PS3, Sony is focusing on more user-friendly price points to promote its two new Blu-ray Disc players.
The new models, showcased at a Sony event today, are aimed at current DVD and HDTV users who have previously been priced out of the market.
Sony technology communications manager Paul Colley explained that the new Blu-ray strategy is heavily influenced by history, with the Sony looking to replicate the whirlwind take-up of DVD. Colley noted that DVD players didn't explode in popularity until the players were able to reach a price point more agreeable with everyday consumers.
This was back in December 2001, when the price point for DVD players came down to around the $400 mark. In was at this time that DVD players finally overcame various competing formats to become the number one choice for movie playback in Australia. Sony hasn't been able to get its prices that low, but they have come close.
The new BDP-S350, which will be available in October 2008, is RRP $449. Also launched today was the BDP-S550, which is RRP $649. This latter model will be available in November.
The key feature of these models that Colley highlighted was BD Live. This enables users to retrieve bonus content though access to...
272w ago - Sony has told CVG that today's surprise launch of the PS3's news and weather channel, Life with PlayStation, was a mistake.
The channel went live earlier today, surprising the lucky few who stumbled across the update and managed to get it all installed before Sony whipped it back offline again.
The 126MB download changes the Folding@Home app into the new Life with PlayStation channel (F@H does its cancer-curing job in the background while you read the news), but the update is no longer available.
"Today, while testing the application, Life with PlayStation was available for download temporarily, by mistake," Sony UK told CVG.
"We will make [an] official announcement for the service launch shortly," it added.