- Why wait to buy when you can download now?
While the MacBook Air was certainly the sex symbol of Steve Jobs's MacWorld keynote today, the product with the biggest impact may be the new Apple TV.
One of the big news items at last Week's CES was that Blu-ray appeared to have finally won the high-definition disc war. Well, it may have been a brief victory.
BD players are still pricey items, while Apple TV starts at just $229. And Blu-ray still lacks support from two major studios. Apple TV is starting small–with about 1000 films at its launch at the end of February. But all the major studios–Fox, Warner, Disney, Paramount, Universal and Sony (plus several minors)–have already signed on (ironic, since Sony Pictures' parent company created the Blu-ray format). If it catches on, it could grow very fast. Remember, Apple transformed the digital music download business and could very well do the same for movies.
Critics might point out Apple's so-so record selling TV content–especially with NBC pulling its content from the site. (Good thing I downloaded all those Battlestar Galactica episodes before that happened.) But TV is different from movies. The networks are in the business of broadcasting, whether it's over an antenna, cable, satellite or now the Web.