319w ago - Sony Computer Entertainment America VP of Marketing Peter Dille has proudly unveiled two new TV spots for the PS3 and noted that the 80GB model has seen great sales growth at $499.
In conjunction with the launch of the new 40GB PS3 for $399 (which kicks off today), Dille said that the new campaign starts this weekend - hopefully spurring sales of the cheaper PS3. While the 'White Room' ads focused on the console's power, this campaign, which Dille says is "our largest ever behind a hardware platform," will focus on all the games coming out and the functionality of the machine.
"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."
Dille also noted that the 80GB PS3, which is backwards compatible...
319w ago - PS3, Xbox 360 owners would rather play games instead. If you believe the Blu-ray Disc Association (BDA), millions of PlayStation 3 gamers all over the globe are watching movies on their consoles. That's just not true, says HD DVD man Olivier Van Wynendaele, and it doesn't really work for HD DVD movies on the Xbox 360 either.
Van Wynendaele - who's the spokesman for the HD DVD Promotion Group - made the claims during an exclusive interview with Tech.co.uk conducted yesterday. He also said that the majority of PS3 owners didn't know their consoles could play movies, period:
"[According to] the independent figures we have from independent research companies and so on, it appears that 60 per cent of games consoles owners don't know they can play movies - either DVD or Blu-ray - in the PS3. That means at least 60 per cent are not active.
"Even among the remaining 40 per cent... 13 per cent are actually using their games console as a player, and the rest are not. People are buying their consoles to play games, not to watch movies."
The HD DVD experience
For further evidence, Van Wynendaele turned to Microsoft's record with the HD DVD add-on for the Xbox 360:
"The attach rate is less than two digits. So [Microsoft has] sold a lot, but it's an expensive accessory for...
319w ago - Need for Speed ProStreet accelerates street racing culture by providing the ultimate stage for the pursuit of street racing supremacy," said Executive Producer, Larry LaPierre. "This is a game about building the ultimate performance-tuned battle machine, taking it to multi-disciplinary showdowns all over the world and pitting your skills and reputation against the very best street racers."
Need for Speed ProStreet boasts impeccable precision and impressively detailed photo-realistic graphics, effectively transporting you to the center of the action. It pushes the "Autosculpt™" technology to a new level, allowing you to directly impact your car's performance for the first time as well as personalize its appearance. Need for Speed ProStreet is a true taste of raw adrenaline and racing with consequences.
Every dent, every scratch and every crumpled body panel is a battle scar, proof of your commitment and competitive mettle. With an aggressive and skilled AI system, you become immersed in an unmatched believable race experience. Add in a revolutionary online mode that will redefine the meaning of competitive social play, and Need for Speed ProStreet is the ultimate formula for an emotionally charged street racing showdown.
319w ago - Double Fusion has told GamesIndustry.biz that Runtime - the technology that allows adverts to be placed in completed games - is working on home consoles.
The solution allows online-enabled content to feature new advertising after the developers have finished work on the game, doing away with the need for an integrated software development kit.
"It's absolutely possible. It's something that we're working on and it's something that may happen in the future," confirmed David Miller, director of business development and marketing.
"Certainly with more and more consoles becoming connected and also users becoming more used to downloading content for consoles it becomes more interesting. One of the key points of Runtime is that it can be used once a game has already been released or once a developer has already been moved on.
"Console games tend to have an even shorter shelf life than PC games. It absolutely does work on consoles but it's a slightly different animal, so right now it's not the focus," he added.
Runtime is proving popular for those that didn't want the added headache of incorporating more code into a game during the development phase, when dev teams are focused on the core game.
"Developers typically come under a lot of pressure to get games...