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GameStop Launches 2-Day Sale: Buy 2 Used Games, Get 1 Free

50°
237w ago - Now that Christmas Day is behind us for another year, [Register or Login to view links] has began a 2-day "buy 2, get 1 free" sale on used video games.

The offer is only good this weekend, December 26 through December 27, 2009 and is available both in store and online with free shipping!

To quote from GamerDeals.net (linked above):

• Click here: [Register or Login to view links]
• Add 3 or more used games or accessories to your cart
• Enter code B2G1FREE in the promotion box
• Enter code SAVER for free shipping

Terms: Buy any 2 used games or accessories, get one free. Offer valid in stores and online from December 26-27, 2009. Discount applied to lowest cost game. Free used item must be of equal or lesser value. Cannot be combined with any other offers.

Online shoppers, add 3 or more used games or accessories to your cart, enter the code B2G1FREE in the promotion box and click activate. Your discount will be applied at checkout. Store customers, see associate for details. No dealers.
 

Epic Games Announces Unreal Development Kit Available for Free

50°
244w ago - Today Epic Games has announced the launch of the Unreal Development Kit (UDK), a free edition of Unreal Engine 3 that provides community access to the award-winning toolset.

Anyone can start working with the Unreal Engine 3 toolset by downloading the UDK at [Register or Login to view links], where detailed product features, technical documentation, commercial licensing terms, support resources and more are also available.

Press Release: Epic Games Announces Unreal Development Kit, Powered by Unreal Engine 3

Industry Leading 3D Game Engine Toolset Now Available for Free

CARY, N.C. (November 5, 2009) - Epic Games, Inc. announces the launch of the Unreal Development Kit (UDK), a free edition of Unreal Engine 3 that provides community access to the award-winning toolset like never before.

This software release is available to anyone interested in using 3D game engine technology, including game developers, students, hobbyists, researchers, creators of 3D visualizations and simulations, and digital filmmakers. Anyone can start working with the industry-leading Unreal Engine 3 toolset by downloading UDK at www.udk.com, where detailed product features, technical documentation, commercial licensing terms, support resources and more are also available.
 

Games for Windows Live Now Free

250°
311w ago - Effective immediately, Microsoft has dropped the regular subscription-based Gold plan on its Games for Windows Live service, allowing PC gamers to play titles under the GFWL banner online with others completely free of charge.

The move includes titles that support cross-platform gameplay between the PC and Xbox 360, such as Lost Planet: Colonies and Universe at War.

Additionally, Microsoft plans to introduce a completely new marketplace interface for GFWL this fall, featuring a variety of both paid and free content, ranging from playable demos to downloadable content for existing games.

To quote: At the Gamefest 2008 event on Tuesday, Microsoft announced that all Games for Windows Live multiplayer features are now free. These features -- including multiplayer achievements, matchmaking, cross-platform play with the Xbox 360, GFW voice chat, and more -- previously required a GFW Live Gold account. The change is effective immediately and across all GFW titles, both past and future.
 

Free Games to Beat the Pirates

500°
314w ago - Manufacturers plan to give away their games for free. The scheme was revealed by one of the industry's leading entrepreneurs, Lisburn-born David Perry. His best-known creations include Enter the Matrix, Earthworm Jim and Messiah.

"The next big thing will be free games," he said. Mr Perry said the plan "sounds crazy" but it had already proved successful in Asia.

"They had so much piracy that they decided to stop charging for the games. Instead, there'll be a charge for things you might want to use in the game," he said.

"Your character might have a plain white T-shirt. If you wanted a nicer one you could have it for a dollar. Or perhaps you could buy a magic sword for a knight for a dollar."

He said this approach had already proved successful in Asia. "It's going to turn our industry on its head and I want to see the same thing happening in the USA and Europe."

Mr Perry was speaking in Belfast after being awarded an honorary doctorate by Queen's University for his pioneering work in computer game development and design. In 2002 his Shiny Entertainment company was sold to Atari for $47m.

Games piracy is a huge problem according to ELSPA, the Entertainment and Leisure Software Publishers Association. A spokesman said: "It's estimated that over...
 

EA pushes ad-backed video games

50°
337w ago - Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments.

The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.

The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.

The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.

"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement.

"People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."

Digital distribution

The video games industry is taking its first steps away from a retail-focused sales environment and towards digital distribution.

EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises it owns.

The new version of Battlefield is designed to have more mass market appeal than current titles in the series, which have sold...
 
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