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IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal

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312w ago - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION®3 (PS3).

The first game to feature IGA integrated ads will be Guitar Hero® World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.

This landmark agreement, which also includes future Activision Publishing titles, is the second publisher deal announced by IGA since the PS3 opened its platform for in-game advertisements.

"Activision has one of the most impressive stables of games in the video game industry," said Justin Townsend, CEO of IGA Worldwide. "To partner with them demonstrates the appeal of in-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ever before."

"Our partnership with IGA will allow us to deliver dynamic in-game advertising to the growing PlayStation Network community for the first...
 

Review: Xbox 360 Arcade a good deal for $199

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317w ago - Ever since launch, the Xbox 360 core model without hard drive has largely been written off by gamers -- and rightfully so. It lacks many of the attractive advantages of its older brothers, not to mention value for what's included in the box. (Most core models can't even save games without separate purchase!)

But all that's about to change with the upcoming $80 price cut of the latest Arcade bundle (September 7, according to retailers), which includes a matte white system, wireless controller, and a 256 MB memory card for saving games and playing online.

The first thing we noticed when revisiting our review of the Xbox 360 Arcade this month was that the system runs much quieter than original Xbox 360 Pro and Elite models, even when reading game discs. This is a superb improvement, as your speakers will no longer need to compete with the likes of a small lawn mower.

But that's hardly the biggest selling point -- the real appeal of the Xbox 360 Arcade is that it grants players the same level of access to Xbox 360 games as either Pro or Elite models. Despite what you may have read on the internet, the Xbox 360 Arcade plays all Xbox 360 games with the same level of performance as other models with hard drives, even when playing others over Xbox Live. So when a game disc is running, it's exactly the...
 

EA Signs Publishing Deal with Grasshopper, Epic Games

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319w ago - Electronic Arts today announced that it has a signed a publishing agreement to distribute titles from leading developers Epic Games and Grasshopper Manufacture.

Under the agreement, EA will publish an all-new action game in development at Epic's Poland-based People Can Fly studio, responsible for the Gears of War PC port and the Painkiller first-person shooter franchise. The title will be released on PC, Xbox 360, and PlayStation 3.

"Epic is excited to work with EA Partners to launch our next big IP on the global stage," said Mark Rein, vice president, Epic Games. "EA Partners gives independent developers like Epic the muscle of a global publisher like EA, along with the focus and flexibility of a smaller team committed to working with our individual needs."

On the Grasshopper side of the spectrum, EA inked a deal to publish an all-new "action horror game" produced by Resident Evil creator Shinji Mikami and directed by Suda51 of No More Heroes fame. The title is slated for a multi-platform release on Wii, PlayStation 3, and Xbox 360.

Release dates for either titles went unmentioned. At any rate, this news is both fantastic and surprising at the same time.
 

Havok signs 'perpetual' licensing deal with Microsoft Game Studios

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320w ago - Microsoft Game Studios and Havok have signed a perpetual licensing agreement for the latter's Physics, Animation and Behavior products, plus future products, to be used across all Microsoft internal studios and development partners worldwide.

Described as a 'unique deal', the agreement follows on from a long-running relationship between Microsoft and Havok. Havok has been used in several Microsoft triple A titles including Halo 3, Halo 2, Scene It? Lights Camera Action, and Age of Empires III. Microsoft has been licensing Havok products since 2001.

And a number of its upcoming titles currently in development are using Havok products. These include Fable 2, Halo Wars, Banjo Kazooie: Nuts and Bolts, and a number of additional games.

"Microsoft Game Studios is proud to have committed to a long term partnership with Havok.

As a leading Publisher, our mission is to deliver the highest quality Xbox 360 & Windows gaming experience to our customers," says Jason Mangold, business manager at MGS. "There's no question that using Havok's technology helps MGS deliver on that goal."

Havok MD David O'Meara added: "Havok is committed to providing not only the premier physics software to our customers, but also in giving them new tools, such as Havok Behavior,...
 

IGA Partners with EA for Exclusive PS3 In-Game Advertising Deal

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329w ago - Sony has recently revealed that they have plans to open up the PS3 to in-game advertising from outside agancies. In-game ad company IGA Worldwide is widely tipped to become the first company to deliver dynamic adverts to games on the PS3 console.

Andy Swanson, a Ubisoft director commented that Sony's decision to do this will strengthen the viability of in-game advertising field in general and should be positive in terms of growing the ad revenue for games.

To quote: Sony is set to ignite the world of advertising in videogames Wednesday, when it plans to announce it is opening its gaming platform to in-game ads from outside agencies.

In-game ad firm IGA Worldwide is expected to become the first company to get the nod to deliver dynamic ads to games on Sony's PlayStation 3. Competitor Double Fusion is believed to be finalizing its own relationship with Sony (nyse: SNE - news - people ).

Andy Swanson, Ubisoft's senior director of strategic sales and partnerships, agrees that Sony's move will strengthen the viability of in-game advertising. Sony and the PlayStation brand resonate strongly with advertising agencies, he says. "[It's] been a big missing piece of the puzzle; it's a positive in terms of growing the ad revenue pie for games."
 
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