211w ago - Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille has posted the latest video advert (below) for the PS3, as follows:
I hope you're all well recovered from a tryptophan-induced holiday and are getting ready for some exciting shopping ahead (this is of course, if you haven't already taken advantage of our great Black Friday promotions).
It's been a lot of fun rolling out the many creative executions of our "Dear PlayStation" ad campaign over the last few weeks. Kevin Butler has garnered legions of fans as he demonstrates how the PS3 "Only Does Everything" in his very unique style.
In fact, even our friends and partners at Best Buy have been impressed. So much so, they approached us about a unique collaboration featuring Best Buy's "blue shirt" campaign in which actual Best Buy employees solve customer needs. Of course, we loved the idea.
211w ago - Update: According to TheSixthAxis.com, SCEE's Community Team Leader MusterBusterconfirmed this is a typo, to quote: "This is a typo - the number of activated consoles is STILL 5. You should receive an updated email within the next few days."
Several months ago Sony sent out a warning to those involved in PSN game sharing, and recently the European PlayStation Network Terms of Service (linked above) has been updated to reflect this.
Although the US Terms of Service still state that "You can download the title to up to 5 different PLAYSTATION 3 systems" the EU counterpart now states only three, to quote:
212w ago - Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille has unveiled a new video from PS3's ad campaign today entitled 'It Only Does Blu-ray Movies.'
To quote: Next week's Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It's a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year.
This holiday's PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you've seen the new commercials while watching your favorite TV programs.
I've been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping.
We couldn't be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I'd like to personally welcome all of the new PS3 owners to what will be one of our best years ahead.
Beyond the amazing line up of Blu-ray games hitting this holiday, we're also expecting some blockbuster Blu-ray movie releases, including...
216w ago - Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille has posted a PS3 video dubbed 'It Only Does Great Games' on the PS Blog.
To quote: In just the few weeks since my last post, we've launched the amazing UNCHARTED 2: Among Thieves, we've unveiled the new 250GB PlayStation 3 and we've welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, PlayStation 3's momentum just keeps building.
Since its introduction in 2002, the Ratchet & Clank franchise has become wildly popular, selling more than 16 million units worldwide and finding a permanent home on the "top ten favorites" lists of gamers everywhere. The latest and much anticipated installment, Ratchet & Clank Future: A Crack in Time, promises to deliver more of the signature humor and mind blowing weapons fans have come to expect while exploring the story behind Ratchet and Clank's past and the key to their future.
While the game won't be in stores until next Tuesday, critics are already starting to pour on the praise, touting that the latest Ratchet & Clank adventure looks like the "the best yet." And just in time for its release, Kevin Butler is back to spotlight this incredible...
222w ago - Sony's Marketing & PlayStation Network Senior Vice President Peter Dille has shared a video today on the PS3 dubbed 'It Only Does Family Togetherness' featuring a desperate dad TV spot, as follows:
Thanks for all your amazing feedback on our new "It Only Does Everything" ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.
I mentioned on my initial post that we have a huge campaign designed to show "Everything" the PS3 can do. And since you're all PlayStation's biggest fans, we'll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment.
The ad is also timed to support the new "Game of the Year" edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.
We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack...