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Video: Sony PlayStation 3: It Only Does Blu-ray Movies

550°
262w ago - Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille has unveiled a new video from PS3's ad campaign today entitled 'It Only Does Blu-ray Movies.'

To quote: Next week's Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It's a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year.

This holiday's PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you've seen the new commercials while watching your favorite TV programs.

I've been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping.

We couldn't be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I'd like to personally welcome all of the new PS3 owners to what will be one of our best years ahead.

Beyond the amazing line up of Blu-ray games hitting this holiday, we're also expecting some blockbuster Blu-ray movie releases, including...
 

SCEE Announces Movies for PS3 Video Service Launch in Europe

350°
264w ago - Today SCEE announced that the video store will launch "sometime late November," with films being available in both HD and SD.

The initial wave of titles to the store will include Transformers: Revenge of the Fallen, Harry Potter and the Half-Blood Prince, Ice Age: Dawn of the Dinosaurs, Hannah Montana: The Movie, Bruno, Angels & Demons, Casino Royale, Crank 2: High Voltage and The Hills Have Eyes.

The video store allows users to download the latest releases straight to their PlayStation 3, and will be available in France, Germany, Spain and the UK from November with other markets to follow in 2010.

Press Release: Sony Computer Entertainment Europe (SCEE) is excited to announce a 'Must have' list of blockbuster hit films that will be available on the PlayStation Network Video Delivery Service before Christmas.

From action packed thrillers to a little something for the kids, there will be a host of fantastic films that all the family are sure to enjoy, some of which include: Transformers: Revenge of the Fallen, Harry Potter and the Half-Blood Prince, Ice Age: Dawn of the Dinosaurs, Hannah Montana: The Movie, Bruno, Angels & Demons, Casino Royale, Crank 2: High Voltage and The Hills Have Eyes.

The service will allow movie fans to download the latest releases straight...
 

Videos: PS3 Slim Loads Games & Movies Faster on Firmware 3.0

800°
273w ago - In videos from last weekend, we learned that the PS3 fat boots itself faster than the PS3 Slim, but the Slim had the edge when it came to loading games.

Now with new PS3 Firmware 3.0, the PS3 Slim loads games even faster... up to 25% faster according to [Register or Login to view links] on a Devil May Cry 4 installation.

YouTube user PS3slimComparison did a PS3 Slim Firmware 2.80 vs 3.00 Uncharted 1 level load comparison, with the same settings on both consoles and same 7200RPM hard drive installed on each.

To quote: "In this demonstration, conducted by the same source as the original testing, we see the PS3 Slim (Firmware 2.8) load Uncharted: Drake's Fortune against the PS3 Slim (Firmware 3.0).

The difference is considerable (you know, for adjustments to software alone), and we don't see why most other games wouldn't encounter similar loading improvements."

Finally, in the second video (below) it appears Blu-ray movies also load faster on PS3 Slim Firmware 3.0 versus...
 

Netflix to Stream Movies to Sony Bravia TV Sets

50°
281w ago - Last week a survey hinted at Netflix coming to Sony's PlayStation 3 console.

Today, it was announced that Netflix has signed a deal to stream movies to Bravia Internet-ready HD TV sets this Fall.

The Internet movie rental company currently offers approximately 12,000 movies and TV shows for instant streaming.

To quote: Online movie rental company Netflix Inc. signed a deal to stream movies to Sony Corp.'s Bravia high-definition TV sets starting this fall.

Netflix offers about 12,000 movies and TV shows for instant streaming over the Internet, for no additional cost to subscribers who pay at least $9 per month for a DVD rental plan.
 

EMA Report Finds 87% of PS3 Owners Watching Blu-ray Movies

300°
281w ago - According to the [Register or Login to view links] 2008 [Register or Login to view links], the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console... essentially concluding that the PS3 saved Blu-ray.

The study also found the average gamer to be 33-years old with 24% that are older than 50.

To quote: The EMA feels Blu-ray was the losing format in 2006, but thanks to the PS3, it rebounded in 2007 to become the de facto winner. Their prediction is the PS3 will be "the main force behind Blu-ray disc sales until 2009, when standalone Blu-ray players are expected to outpace the sales volume of the PS3."

We think this report raises a number of questions:

Is the PS3 really the driving force behind Blu-ray? Or is Blu-ray the driving force behind the PS3? Did Sony take too much of a gamble with a new format and didn't invest enough into the games? If so, will that improve now that Blu-ray has won?
 
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