179w ago - Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille has shared a few videos from the new 'Step Your Game Up' PSP and PSPgo campaign which feature Kevin Butler and Marcus Rivers.
To quote: Back in September, I had the pleasure of introducing a new face to the PlayStation Nation through our "It Only Does Everything" ad campaign for PlayStation 3.
You've blown us away with an outpouring of positive feedback to the campaign and for Kevin Butler. In fact, the response was so great that we invited Kevin to E3 where he brought down the house.
We also showed the first glimpse of a new campaign featuring Kevin's new apprentice, Marcus Rivers, who wants to help spread the word about fact that the PSP and PSPgo are the only true solutions for those gamers who want to play the best, richest and deepest games on the go.
Today I'm excited to share with you more of this new "Step Your Game Up" campaign, currently airing on over 19 networks as well as during several high-profile events.
185w ago - SCEA's Associate Product Marketing Manager Chuck Lacson has shared a ModNation Racers PS3 video today spotlighting artist Kevin Butler.
To quote: This week the Spotlight hits the one and only Kevin Butler. You know a lot of things about our VP of... well... EVERYTHING, but did you know he had an artsy side?
It was news to everyone in the office too. (And all that time I thought he was taking notes.) Watch as Kevin get himself "Modified", see his particular approach to Track Creation, and wait to see a showdown of EPIC proportions at the end. It's the stuff of legend.
Like Kevin's Creations? Download them starting May 25th once your get your full copy of ModNation Racers (PS3).
Just search under PSN ID: ArtistSpotlight1
Don't forget the ModNation PS3 Demo hits PSN tomorrow so I hope your engines are revved up!
I'll leave you with my favorite screen shot to date- A Family that Races together, Stays Together
200w ago - In a recent interview with IGN, Sony VP Peter Dille revealed that Kevin Butler will be starring in PlayStation ads for rest of 2010.
Dille commented on the company's new "It Only Does Everything" slogan and marketing campaign as follows, to quote:
"It's been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."
The tremendous success of the ad campaign has guaranteed its continuation through 2010.
"You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year," Dille commented, and promised we'd see the tagline quite a bit "when motion control comes onto the scene."