233w ago - Electronic Arts CEO John Riccitiello has referred to the pirated version of The Sims 3 as not being much different to a demo.
The CEO emphasized that a lot of content for the game comes when you actually go online, and the best way to beat piracy is post-release content.
To quote: He also appears to have shifted his views on how to combat piracy, saying the best way to beat it is to "out-service" it.
"If you see what we're doing with Madden Online, FIFA Ultimate Team or Sims 3, and Dragon Age is probably a 100-hour game by itself, but what comes post-release [for these games] is bigger still," he explained.
"I think that's the answer [to piracy]. And here's the trick: it's not the answer because this foils a pirate, but it's the answer because it makes the service so valuable that in comparison the packaged good is not."
234w ago - Speaking to CNBC, the president and CEO of SCEA Jack Tretton promised that the PS3 motion controller (and its games library) will be far more flexible and diverse than what one would find on Nintendo's machine.
To quote: "Personally, it's very difficult for me to perceive God of War 3 being played with the Wii controller," he said.
"It's a different experience that doesn't lend itself to certain types of games. [But] I think our [motion] controller can be used with every game that's on the system now - and every game we're working on."
In fact, Tretton goes so far as to say compatibility with current PS3 games is "absolutely conceivable."
Without being able to go hands-on with the device, it's hard to judge. Are there sufficient buttons and sticks to make a 1:1 translation between DualShock and the motion controllers? Time will tell...
235w ago - According to Sony's CEO Kaz Hirai, it's important to start with the core audience and build out to mainstream gamers.
To quote from a recent interview at The Guardian with Sony Computer Entertainment CEO Kaz Hirai:
"We have always started with the core audience and then expanded. A console always needs a solid core of games that appeal to gamers.
Look at God of War. We launched that in the seventh year of the Playstation 2 and a lot of people wondered why we did. It's because we always wanted to keep the support of the core gaming audience.
That's not to say we're not doing anything to expand the demographics. Singstar and Buzz are obvious examples. But we need to do this in a controlled way.
If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on."
238w ago - The CEO of GameStop Dan DeMatteo is expecting price cuts for both Sony's PS3 and the Nintendo Wii.
He noted that right now the price of hardware is just too high in the economic market, and manufacturers will need to reduce the RRP of console if they are to meet sales forecasts similar to what another analyst recently stated.
To quote: "That assumes that there will be price cuts on the PS3 and potentially one on the Wii," offered DeMatteo, although he admitted that "it's hard to tell if we actually need a price cut on the Wii to get to our numbers. There are some price cuts built into that assumption, but not until the third quarter."
DeMatteo said the price of hardware was too high in the current economic market, and format-holders will need to reduce the RRP of consoles in order to meet their current sales forecasts.
"The hardware price points, given this economic environment are potentially too high, and if the platform holders are going to make the numbers that they forecasted for the year, those prices would have to change."