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Apple-Microsoft Advertisement War Gets Ugly

100°
327w ago - The multimillion-dollar ad war between Microsoft and Apple has turned nasty, with Apple firing the latest salvo in an attempt to continue to define Vista as a broken, bug-ridden operating system.

Apple's ads have long lampooned the PC for being staid and uncool but, this time, Apple's target isn't the PC per se, but Microsoft's marketing strategy.

The first of two new ads shows PC, played by John Hodgman, allocating stacks of dollar bills toward either "advertising" or "fix Vista", with the bulk of the money going to advertising.

The ad is a swipe at Microsoft's $US300 million ($430 million) ad campaign to redefine Windows Vista's image, which featured stars including comedian Jerry Seinfeld (reportedly paid $US10 million for his appearance), actress Eva Longoria, singer Pharrell Williams and even the author Deepak Chopra.

A belated response to Apple's highly successful "I'm a Mac, I'm a PC" ads, the campaign sought to paint Apple and Mac users as elitists by presenting a slew of everyday PC users, such as scientists and teachers, espousing the virtues of their platform of choice.

"Hello, I'm a PC and I've been made into a stereotype," says a Microsoft engineer in one of the ads.

The second new ad from Apple...
 

LittleBigPlanet Sales Begin Early at WalMart and Target Stores

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327w ago - According to many reports (including several in our own Forums HERE), retailers including WalMart and Target have been selling copies of LittleBigPlanet despite the game's official launch being delayed due to the alleged offensive material included.

Needless to say, it's probably best to call your local store up before you rush out to grab a copy though.

To quote: It seems that two huge retailers seem to have missed the boat on the recall, namely Wal-Mart and Target. That's right, I just picked up my copy of LittleBigPlanet at midnight here in my hometown. A quick phone call to all the surrounding cities' superstores brought similar responses. It's for sale, and that's the truth. This has been your ThatVideoGameBlog.com public service announcement.
 

IGN: LittleBigPlanet is the Reason to get a PlayStation 3 Console

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328w ago - IGN has published its review on LittleBigPlanet for the PlayStation 3 and report that it is an incredible game which merits a 9.5/10. They conclude by stating that if you own a PS3 then you simply cannot miss this one, likewise if you don't have a PS3 yet, then this game is a reason to invest in one!

To quote: As you can see, I had a ton to say in this review, but that's because there's a ton to this game. LittleBigPlanet is a massive game, one that is essentially two parts intertwined so well that they're practically inseparable.

Media Molecule has created a brilliant platformer, and then given you the tools to recreate the whole thing over again, or better yet, to create your own ideas from scratch. It's not perfect - the controls could be tighter, automatically shifting between planes can be problematic, the editor isn't quite as robust as you might hope - but what's there is nothing short of astounding.

If you own a PlayStation 3, you cannot miss this. If you don't have a PS3 yet, this is the reason to get one.
 

Buy PixelJunk Eden and get Monsters Encore for Free!

50°
328w ago - The PixelJunk team wants fans to try Eden, their latest game. As a bonus, they are currently offering a free download of the Monsters Encore expansion.

The add-on pack adds 15 new levels (and a random level generator). This should be a deal for those that love PJM and are looking for something new, but note the deal ends on October 16, 2008.

Key PixelJunk Eden Features:

• Stunning Visuals: Stylish graphics and dynamic animations brought to life in gorgeous 1080p HD.
• Multi-player Co-op: Local co-op play for up to three players.
• Trophy and Online Support: Unlock Trophies and track high scores via online leaderboards.
• Video Recording: Record gameplay videos to the hard drive or upload directly to YouTube.
• Remote Play - Supports Remote Play for PSP (PlayStation Portable) system.
 

Target to Offer Special Edition of Shaun White Snowboarding

50°
329w ago - Target today announced that they will be offering an exclusive edition of Shaun White Snowboarding that includes extended content and features that consumers won't be able to find anywhere else.

The exclusive content includes: an entire mountain environment called 'Target Mountain', exclusive jibs, additional scenes, more characters and the Target Chalet (which is is the only indoor environment anywhere in the game).

Press Relase: Target to Offer Special Edition of Ubisoft(R)'S Shaun White Snowboarding Video Game

Snowboarding phenomenon and Target athlete Shaun White will be riding his way into Target stores this Winter with an exclusive edition of Ubisoft's newest action sports title, Shaun White Snowboarding.

The special Target edition of the game will have exclusive extended content and features that consumers won't be able to find anywhere else, including the Target Mountain -- an entire mountain environment found only in the Target exclusive edition. Gamers will also be able to take advantage of exclusive jibs, additional scenes and more characters.

Additionally, players will be able to cozy up in the game's virtual version of the Target Chalet, the real-life mountainside home where Shaun and his fellow Target athletes hang out with friends and family at the...
 
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