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Gamers Willing to 'Trade' Advertising Exposure for Price Cuts

100°
306w ago - The latest research from Frank N. Magid Associates takes a look at how receptive gamers are to in-game ads. It seems that price drops or free games makes advertising very worthwhile for most.

Advertising in console games (as well as PC and other games) has become increasingly common in the industry today. Even presidential candidates are advertising in games these days.

We wondered, though, how consumers would feel if this trend grew and significantly more advertising was placed in console games but the price of the game was also cut in half or, was even free.

As it turns out, most gamers were quite receptive to this idea. Very few were negative about having major price reductions or even free games in return for considerable amounts of advertising in the games.

In fact, less than 20 percent of gamers said they were less likely to purchase a game, at half the price, but with more advertising. The plurality, 31 percent, said it would make no difference. About 15 percent of the gamers said they were much more likely to purchase a game at half price with more advertising and 28 percent said they were somewhat more likely.

When we indicated that the game would be free, but the advertising would be increased significantly in the game, naturally, even more players...
 

KB Toys: Buy 2 Get 1 Free Video Game Promotion Until Nov 12

50°
306w ago - Courtesy of MISTERCHEAP via FatWallet.com (linked above) comes news today of a KB Toys 'Buy 2 Get 1 Free' Video Game promotion in their brick and mortar locations until November 12th.

To quote: HOT! KB TOYS (B&M) Buy 2 Get 1 Free Video Games ($10-$40range) and $10 Bonus Bucks w. Each $30 spent

Visit KB Toys for a really good deal. NOW THROUGH 11/12, Video Games (all formats) are B2 Get 1 free (equal or lesser value--$9.99-$39.99 priced games ONLY INCLUDES PRE OWNED GAMES TOO (excludes accessories, bundles, etc)

Additionally, with each $30 you spend, receive a $10 BONUS BUCKS GIFT CARD to spend 11/13-25/08 on a purchase of $30 or more. On $10 Bonus--Ad Says limit one per household, you may need to split order or have more than one person shop if you want to get more than one offer.. B&M Only.

Also great sales on popular brands like VTEch, Fisher Price, MANY MILTON BRADLEY BOARD GAMES are $9.99 ea.

Finally, the discount can also be combined with 20% off on 11/9 using THIS printable coupon.
 

JoWooD Productions Announces Blu-ray 30-in-1 Games Collection

300°
306w ago - JoWooD Productions issued a press release late yesterday announcing plans to release a Blu-ray disc containing a compilation of thirty games from all genres: Racing, Action, Sport, Logic, RPG and Adventure games.

Retailing at €29.99, some titles included on the disc are SpellForce, SpellForce: Breath of Winter, Gothic 2, and Spaceforce: Rogue Universe.

Unfortunately, it won't likely be released outside of Europe and it's on a PC Blu-Ray disc scheduled for a release at the end of November.

Press Release: Liezen, Austria, November 5th 2008; 30 Top-Games on one Blu-Ray-Disc. JoWooD Productions announces a huge compilation of 30 games out of the successful LineUp on one disc, retailing at € 29,99. This great compilation has included top-games from all genres: Racing-, Action-, Sport-, Logic-, RPG- and Adventuregames!

Blu Ray 30 in 1 Collection: Neighbours from Hell Compilation - Spellforce The Order of Dawn - Spellforce Breath of Winter - Freak Out - Aquadelic - Gothic 2 - Australia Zoo - Ski Racing 2005 - Spaceforce Roque Universe - Aura 1 - Safecracker - Future Tactics Super Power 2 - Die Gilde Gold - Panzer Elite: FoG - Flyboys - Besieger - Domination - Against Rome - Eishockey Manager - Itch - Usher - Railroad Pioneer - Car Tycoon - Aquanox 1 - Die Völker 2 - Far West - Fussball...
 

MTV: What Barack Obama's Win Means for Gamers

50°
306w ago - MTV has pieced together some of Barack Obama's thoughts on video games in order to understand what his presidency will mean for the gaming industry.

Previously he has called on the industry to give parents better information, and producers themselves to make descriptions available of exactly what content is included.

To quote: Obama's answer: "A: We need to give parents the tools and information they need to make choices about what programs their children are watching or what video games they are playing. As we move towards a digital environment, there is a golden opportunity for the industry to do this on their own–to use the latest in technology to give parents more information and more choice.

For example, this technology could make it possible for parents to create their own family tier just by programming their television to block certain channels, block certain genres of programming like dramas, or block television at certain times of the day.

The same can be said of video games, especially as we're moving into an era when they can be downloaded as easily as today's movies and television shows. I would call upon the video game industry to give parents better information about programs and video games by improving the voluntary rating system we currently...
 

Introducing the Top 5 Zelda Games

350°
306w ago - Has there ever been a better video game series than the Zelda video game series? Maybe the Super Mario, Castlevania, Metroid and Mega Man series, but after those, Zelda has no competition.

The single factor that contributes towards a great gaming series is the amount of great games in the series. The same cannot be said for the Double Dragon series, for example, where it fell drastically in quality after Double Dragon 2.

In the Zelda series though, the games seemed to get better with each subsequent addition. This is rare for a video game series, and the Zelda series has been able to accomplish this with flying colors. Controversy will be heard in the sequencing of this list, but that only goes to show how strong each game in the series was.

5. Link's Awakening

Who thought that Link's Awakening would be as good as it was on the Gameboy? This game packed in as much information and detailed story line as any of the Zeldas for any of the other systems. The map was just as large, you had as many tasks to accomplish, and the bosses matched the mettle of the bosses of Link to the Past.

The only downside of this game was the black and white background, which would soon be overcome once one was immersed in the journey given to them in the dream-like sequence of...
 
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