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Sony UK Plans for 2.8 Million Dollar Killzone 2 Advertising Spree

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294w ago - Sony Computer Entertainment Europe has stacked a tidy lump sum of £2‭m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of £2‭m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional £2‭m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already.
 

PS3 Exclusive Killzone 2 Hits #2 on Amazon's Pre-order List

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295w ago - Killzone 2 has long been the center of a lot of attention by hardcore PS3 fans for it's ultra-realistic graphics and deep multi-player gameplay.

However, the title's popularity even among the masses is becoming increasingly more obvious. Amazon just announced earlier today that Killzone 2 was the number one most pre-ordered PS3 game and the #2 most pre-ordered video game total.

This puts it above other various blockbuster releases due out soon, including Street Fighter IV(PS3/360 - #8), Halo Wars(360 - #7), and even Capcom's highly anticipated Resident Evil 5(PS3/360 - #4).

Killzone 2 is surpassed only by Mario Power Tennis, which is due out for the Wii in March.

Killzone 2 is a first person shooter and sequel to the 2004 title of the same name. Developed by Guerilla Games exclusively for the PS3, Killzone 2 will hit shelves late in February, on the 27th.

Stay tuned for more info on the title as the release draws near.
 

Video: KillZone 2 - Full Length (CG) Opening Introduction for PS3

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295w ago - Here is the full introduction that will greet you this February 27th when you fire up KillZone 2 on your PS3 console.

The video comes courtesy of s3ntry93, and the caption reads as follows:

This is the full HD (720p) uncut (CG) opening introduction movie for Killzone 2. This is the footage you will see when you launch the game (single player campaign).

Enjoy, and thanks for watching!

Video is below, via YouTube:




 

Sony: PS3 is the Only Console Powerful Enough for Killzone 2

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295w ago - On sale Tuesday 20th January, the latest issue of Official PlayStation Magazine UK will have the first official Killzone 2 review, Future publishing announced this morning.

Not only do you get a review, you get a "highly collectable" holographic wallet which has an image of a Helghast trooper on it and it also "shifts colour as the light catches it."

"Killzone 2 is without doubt the best looking game on the PlayStation 3, and we wanted to come up with a treatment that mirrored the visual voodoo which the development team at Guerrilla Games has pulled off," said Tim Clark, Editor in Chief of Official PlayStation Magazine UK.

"We couldn't be happier with the finished results."

David Wilson, UK PR Manager at Sony Computer Entertainment UK, added:

"Killzone 2 has been a long time in the making, and best showcases why PlayStation 3 is the only console powerful enough to deliver a ground-breaking title of this nature. Who better to partner with than the Official PlayStation Magazine, in order to offer the readers a special collectors edition issue. It's a great way to celebrate the launch of this milestone game."

Press Release: Future's Official PlayStation Magazine UK scoops Killzone 2 exclusive!

Holographic...
 

Killzone 2 (PS3) Vs Crysis (PC): Screenshot Graphics Comparison

500°
296w ago - If there ever was a graphical battle to be fought between two titanous games, I don't think it would get any bigger than this.

Now many of you would presume that Crysis is two years old in comparison to KillZone 2, and that perhaps this is an uneven comparison in favor of KillZone 2. In actuality, it's the other way around.

You see, Crysis, at first, almost looks like it could wipe the floor with KZ2. But then in some shots they almost look very much alike. Now you can yell shenanigans from here to Rovigo, but it doesn't change the fact that Crysis is still one kick-butt powerhouse when it comes to graphical presentation. Especially considering that the first KillZone 2 screenshot is a promotional shot from Sony.

In comparison, Crysis maintains a very smooth, airy look to its atmosphere. The clarity presented in both the gameplay and the screenshots are very much consistent. KillZone 2, alternatively, is grimey and dirty. But that's not what makes it look less appealing.

It's the fact that the colors are all variants of a grey-scheme palette. In a way, everything looks like metal; wood looks like metal; dirt looks like metal; blood even looks like dirty metal. That's not to say that it doesn't look good, it's just that everything looks like it was dipped in a coating of dirty,...
 
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