- Apple Inc. at this month's Macworld Expo will will outline a high-definition video strategy that will see its weight thrown further behind Sony Corp's Blu-ray DVD format as opposed to Toshiba's HD-DVD, according to one Wall Street analyst.
In a report issued to clients early Thursday morning, American Technology Research analyst Shaw Wu cited sources who say the Cupertino-based Mac maker, which already occupies a seat on the Blu-ray consortium, is set to begin shipping some of its computers with support for the next-generation DVD format.
"We believe this is a key announcement as current Macs ship with the DVD format and Sony gains a strong ally in Blu-ray," the analyst told clients. He added that Disney, for which Apple chief executive Steve Jobs is a Director, is a firm supporter of Blu-ray, while rival Microsoft Corp. has placed most of its eggs in the HD-DVD basket.
However, Wu hedged his bets somewhat, saying there is "a smaller chance Apple may use a combo Blu-ray/HD-DVD drive to ensure full compatibility and not get involved in the format wars."
Apple, which markets a complete line of HD content creation tools for consumers and professionals, announced in March of 2005 that it had joined Blu-ray Disc Association. Since then, however, the company has observed much of the...