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IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal

50°
309w ago - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION®3 (PS3).

The first game to feature IGA integrated ads will be Guitar Hero® World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.

This landmark agreement, which also includes future Activision Publishing titles, is the second publisher deal announced by IGA since the PS3 opened its platform for in-game advertisements.

"Activision has one of the most impressive stables of games in the video game industry," said Justin Townsend, CEO of IGA Worldwide. "To partner with them demonstrates the appeal of in-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ever before."

"Our partnership with IGA will allow us to deliver dynamic in-game advertising to the growing PlayStation Network community for the first...
 

Worldwide PS3 Releases for the Week of September 28, 2008

100°
309w ago - Silent Hill is coming home this week. For America and Asia, that is. Europe has about another month to wait, but instead get the latest iteration in the never ending FIFA franchise.

That's it for this week, but here's the info in a handy bullet-point list:

US Games
• Silent Hill: Homecoming

EU Games
• FIFA 09

Asian Games
• Silent Hill: Homecoming

Release dates are constantly subject to change. If you're worried, then check with your local retailer. Europeans, feel free to import Silent Hill: Homecoming, if you're desperate.

Just be aware that imported games must have downloadable content from their respective regions. Not that we suspect Silent Hill: Homecoming will be getting any DLC.
 

Worldwide PS3 releases for the Week of September 21, 2008

100°
310w ago - It's almost like magic. The first day of Autumn hits and the game industry intends to start the season as it means to go on.

In short, by throwing game after game directly at your face until your wallet sits empty and your hands are blistered from constant gaming. Ouch. Here's the full release list:

US Games
Baja: Edge of Control
Buzz! Quiz TV
Cabela's Dangerous Hunts 2009
Brothers in Arms: Hell's Highway (Limited Edition)
Lego Batman

EU Games
Brothers in Arms: Hell's Highway
Pure
SBK 08: Superbike World Championship 2008
NHL 09
G1 Jockey 4 2008
Baja: Edge of Control

Asian Games
Brothers in Arms: Hell's Highway
Aquanaut's Holiday
Madden NFL 09
Ratchet & Clank: Quest For Booty
Tiger Woods PGA Tour 09
X Edge

Release dates are constantly subject to change, so contact your local retailer if you're uncertain. Feel free to go on an import spree if you feel like it, but keep in mind that DLC for any game generally has to be bought from the PSN store of the same region.
 

Confirmed: LittleBigPlanet IS region-free, worldwide content for all!

200°
314w ago - SCE has revealed that the producer of LittleBigPlanet wrongly told journalists that LittleBigPlanet will be region-locked, as previously reported.

Sam_Protagonist (SCE Development) just posted up "This is in fact not the case, and all shared levels in the game will be available worldwide."

To quote: Hi all, as many of you may have heard already in an interview at Leipzig the senior producer for LittleBigPlanet announced that the game is region locked.

This is in fact not the case, and all shared levels in the game will be available worldwide. The confusion arose out of regional differences in how moderation will work as there are different legal rules each region have to play by, and at one point this looked like it may require the game to be independent in each region - however this has been worked around and there will only be one region for the game.... a LittleBigRegion.

Apologies for any confusion over this issue, however I'm pretty sure you're happy with the result.
 

New SCE Worldwide Studios President Named

50°
328w ago - Sony Computer Entertainment today announced that Shuhei Yoshida, former senior VP at SCEA, will now head Sony's Worldwide Studios as president - effective immediately.

Yoshida fills the shoes of former SCE WWS boss Phil Harrison, who left the company back in February to join Infogrames as Directeur General Delegue.

Yoshida is far from a newcomer. He's been with Sony for well over a decade, first serving as one of the key members in establishing the PlayStation brand, and has been working his way through the upper corporate ranks ever since.

Press Release: SCEI ANNOUNCES NEW PRESIDENT OF SCE WORLDWIDE STUDIOS

SCE WWS Senior Vice President Shuhei Yoshida Assumes Responsibilities

Tokyo, May 15, 2008 - Sony Computer Entertainment Inc. (SCEI) today announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS, effective May 16, 2008.

Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation® business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various...
 
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