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Sony CEO States PS3 Manufacturing Costs Reduced By 70%

350°
258w ago - The CEO and executive VP has revealed that the manufacturing costs of the PS3 have dropped by a massive 70 percent.

The revelation came during an overseas investors following Sony's Q1 2009 financials.

To quote: During a conference call for overseas investors following Sony's Q1 09 financials, Nobuyuki Oneda Sony Corp's CEO and Executive Vice President has revealed that manufacturing costs of the PlayStation3 have dropped by 70%.

"The cost reduction since we introduced the PS3 is very substantial and this is on schedule," Oneda-san replied when asked about manufacturing costs.

"We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule."
 

Sony CEO Howard Stringer Scoffs at PS3 Price Cut Rumors

250°
262w ago - Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.

To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.

"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."

Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.

"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.

Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
 

Sony CEO: 15 First-Party PS3 Exclusives in Development

100°
265w ago - Sony Computer Entertainment of America (SCEA) President and CEO Jack Tretton recently revealed that 15 first-party PS3 exclusives are in development during an interview with Geoff Keighley.

To quote: Tretton recently announced that Sony has a whopping 15 first party exclusive titles in development, capping off a well rounded catalog of first and third party games.

"With Agent on one shoulder and Final Fantasy XIV on the other, and then 15 exclusives from first party..." Tretton reveals, branding them all as "Gotta have it" games.

The video interview can be seen below, courtesy of GameTrailers.




 

Sony CEO: PS3 Motion Controller Can Work with Existing Games

400°
265w ago - Speaking to [Register or Login to view links], the president and CEO of SCEA Jack Tretton promised that the PS3 motion controller (and its games library) will be far more flexible and diverse than what one would find on Nintendo's machine.

To quote: "Personally, it's very difficult for me to perceive God of War 3 being played with the Wii controller," he said.

"It's a different experience that doesn't lend itself to certain types of games. [But] I think our [motion] controller can be used with every game that's on the system now - and every game we're working on."

In fact, Tretton goes so far as to say compatibility with current PS3 games is "absolutely conceivable."

Without being able to go hands-on with the device, it's hard to judge. Are there sufficient buttons and sticks to make a 1:1 translation between DualShock and the motion controllers? Time will tell...
 

Sony CEO: Core Gamers Should Be Served Before Mainstream

350°
265w ago - According to Sony's CEO Kaz Hirai, it's important to start with the core audience and build out to mainstream gamers.

To quote from a recent interview at [Register or Login to view links] with Sony Computer Entertainment CEO Kaz Hirai:

"We have always started with the core audience and then expanded. A console always needs a solid core of games that appeal to gamers.

Look at God of War. We launched that in the seventh year of the Playstation 2 and a lot of people wondered why we did. It's because we always wanted to keep the support of the core gaming audience.

That's not to say we're not doing anything to expand the demographics. Singstar and Buzz are obvious examples. But we need to do this in a controlled way.

If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on."
 
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