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SCEA Appoints Timothy Bender as Senior VP of Sales

50°
265w ago - Sony Computer Entertainment America has appointed former Livescribe executive Timothy Bender as senior vice president of sales.

Reporting directly to SCEA president and CEO Jack Tretton, Bender will be charged with overseeing sales and merchandising initiatives across all PlayStation platforms in the US.

His appointment comes as Sony prepares to release new iterations of its home and portable gaming systems in the form of the PS3 Slim and PSP Go, and the company is gearing up for what Tretton referred to as one its "most aggressive" Christmas seasons.

Press Release: FOSTER CITY, Calif., Aug. 24- Sony Computer Entertainment America Inc. ("SCEA") today announced the appointment of Timothy Bender to Senior Vice President of Sales, who brings more than two decades of industry experience and strategic leadership in U.S. and global sales and marketing expertise to the company. Bender will report directly to SCEA President and CEO Jack Tretton.

"Tim brings a proven ability in growing strong consumer brands and building deep relationships with his team and the retail community," said Jack Tretton, president and CEO, SCEA.

"As we approach one of our most aggressive holiday seasons and a truly exciting future for all our product platforms, we are confident...
 

SCEA President on Price Cut: PlayStation 2.5 for $299, Not PS3

200°
271w ago - During a recent [Register or Login to view links], President of Sony Computer Entertainment America Jack Tretton reinforced Sony CEO Howard Stringer's views on a PS3 price cut.

To quote: "We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains.

"But there would be a point where people would be going, 'I am not really seeing the incremental leap.'"

"People are having short-term thinking–the platform is not even three years old," Tretton adds. "It was $599; it's now $399." He goes on to say that Sony isn't planning to snare all customers in day one, but over a ten year period.
 

Confirmed: E3 2009 SCEA Press Conference in PlayStation Home

50°
277w ago - Today James Gallagher, content producer for SCEE, has officially revealed through a reply to a comment on the EU PlayStation.Blog that the SCEA press conference will be available to watch in PlayStation Home.

To quote: You will be able to watch the SCEA press conference in Home, in a new space called the Presentation Podium.

We're still waiting for confirmation of when.

I know quite a few of you have been asking this question, so apologies for not replying to every one - busy times!
 

SCEA Registers Trademarks for 'Starhawk' and 'Dominion'

50°
284w ago - Sony Computer Entertainment America recently staked claim to two intriguing video game names at the U.S. Patent and Trademark Office.

To quote: The first title, [Register or Login to view links], is definitely a code name for the reboot of the Crash Bandicoot franchise we've been waiting on for so long.

Or, possibly, a new God of War. Or, perhaps, a mash-up of the two franchises. Fine, we have absolutely no idea what Dominion is - but if it turns out to be God of Bandicoot, remember that we totally called it.

The second trademarked title, [Register or Login to view links], might actually lend some credence to rumors of an upcoming space-themed follow-up to Warhawk which we heard last month.

See, they replaced "War" with "Star," which is a celestial body that can be found in space.
 

SCEA Announces Expanded Availability for PSN Cards

200°
312w ago - SCEA has announced that they are expanding the availability of the PlayStation Network cards. As of October, the cards will be available from popular retailers such as Walmart, Best Buy, and select Sam's Club outlets.

To quote: Today, Sony Computer Entertainment America has announced they're "expanding the availability of the popular PlayStation Network Cards to additional major retailers nationwide this holiday season."

The cards allow you to bypass the Need for a credit card; you simply purchase the Network Card at the retailer (sure, use cash), bring it home, then dump the money into your virtual wallet for the Store.

And starting in October, these Cards will be available at Walmart, Best Buy, and select Sam's Club outlets. Sony will add Barnes & Noble College Bookstores in November, which should come as good news to all you university students out there.
 
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