231w ago - Despite top industry sources reporting that a PS3 price drop is coming, Sony's CEO Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.
To quote: Stringer described recent comments about PlayStation's price by Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.
"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.
"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.
Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
233w ago - GameStop has revealed via IGN that it believes a PS3 price cut in 2009 is highly likely.
According to them, a Wii price cut is also expected this year.
To quote: Executives at major retailer GameStop have weighed in with their console predictions for the remainder of 2009, expecting both PlayStation and Wii to receive a meaningful price cut before the year is out.
That's according to a research note from analyst Arvind Bhatia of Sterne Agee, following a meeting with key GameStop executives.
As reported by Gamasutra, GameStop cites the slowing of sales for both Nintendo and Sony's consoles, with PlayStation 3 in most urgent need of attention.
234w ago - Activision CEO Bobby Kotick has threatened that the company may drop support for the PS3 console in 2010 and 2011 if things don't pick up for Sony's platform.
Apparently he wants a price cut now because the attach rate of games is very low.
To quote: "They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony."
Ask when and he says: "When we look at 2010 and 2011, we might want to consider if we support the console – and the PSP [portable] too."
Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast.
236w ago - With E3 2009 being over, some are left wondering why Sony didn't announce a PS3 price cut as speculated through this year's conference.
Sony answered during a recent interview with Kotaku, as follows:
Despite expectations that Sony would lower the price of the PS3 at E3, the company announced no price drop at the big show. We asked why.
"From our perspective, this show is all about content," Sony's head of PlayStation marketing in the U.S., Peter Dille, told Kotaku in an interview yesterday. "We believe that our content story is unrivaled.
It's really a relentless line-up of great exclusive games that will speak volumes to the value inherent in the PS3. Obviously people come to E3 expecting all sorts of announces.
We've got a plan in place for the platform. A price drop at the show wasn't part of it."