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GTA IV 360-only advertising likely

50°
346w ago - The first adverts are out for GTA IV in the UK, and it looks as if the game will be getting similar treatment games like Assassins Creed and Burnout Paradise saw upon release, with the title only getting advertised for one console - in this case the Xbox 360.

It is likely this 360-only advertising could be part of the huge downloadable content exclusive deal Microsoft spent a lot of money on last year. As you can see the advert also gives mention of that, commenting it will be arriving exclusively on the console in "Autumn 2008".

If this single console advertising continues onto TV we have to wonder will it have an effect on PS3 sales of the game?
 

Rockstar Screws Microsoft on GTA IV?

50°
346w ago - We published an article a few weeks back called Microsoft in GTA IV Panic in which we detailed how the industry giant was stressing about the number of PS3 consoles the release of GTA IV would ship over Xbox 360s.

We argued that this was evident in the way Microsoft had gone about marketing the Xbox 360 version of the game. We also pointed out how Sony had, it appeared, done very little in response (you'll have to read it for the full explanation).

Now we know why.

As you have no doubt read, it has come to light that a new version of the PS3 will be made available in time for the launch of GTA IV. It is the 40GB model of the console, but it comes bundled with GTA IV. This is a big, big deal. Especially as the package doesn't cost any more money than the unbundled version of the console.

The deal is only officially announced for a UK release, but we've been given the tip-off that Australia will receive the deal too... in fact we've heard unconfirmed reports that some retailers are already promoting it. And if it is making it all the way to little 'ol Oz, then it should hit every other major territory as well.

This is a massive blow for Microsoft, who has already lowered the Xbox 360's price point in Europe, and paid US$50 million for downloadable content...
 

Gaming Scene Dominated by GTA IV

50°
346w ago - The last week in games news was dominated by one game and one game only.

Yes, Relic announced Dawn of War II, and yes, it looks great. It looks as though another Thief's on the way, and that's fine. Even news that journalists had been to Konami Japan and finished MGS4 just bounced off the surface.

In the grand scheme of things, it was all filler. Nothing came close to GTA IV's impending release as an attention generator, nor will it for the foreseeable future.

Last week, GTA IV cemented its place as the most hyped videogame in history. Since last Monday - as we entered April and the title's launch month - the news merry-go-round and the gaggle that follow it have been talking about little else.

Monday was just ridiculous. The game was rated an 18 by the BBFC, was rumoured for DS and was shown in shots to be running in multiplayer for the first time, screens which were swiftly removed.

IGN also posted a 9,000-word interview with Dan Houser on Monday, just in case people had forgotten April was GTA IV month, which marked, by our reckoning, the longest piece written on GTA up to that point. How fragile that record proved to be.

It was just the beginning of a week in which hype surrounding the game seemed to reach more epic proportions every day. The...
 

GTA IV PS3 bundle coming to Europe

400°
346w ago - Swedish retailer Webhallen has today revealed the first image of a new PlayStation 3 bundle which will be launching in Europe alongside Grand Theft Auto IV. The bundle includes the standard 40GB PlayStation 3 console and a copy of the game.

The price listed is 4499kr, which is the same as the Gran Turismo 5 bundle that launched just over a week ago. While availability in other countries has not been announced, this indicates that the GTA bundle should sell for £299.99 in the United Kingdom and €399.99 elsewhere.
 

The history of Grand Theft Auto

300°
346w ago - The Grand Theft Auto series is what brought videogames to the mainstream. It's a bold claim, albeit one that's undeniably true - sure, Lara Croft made the cover of The Face, but if you were to ask an audience of non-gaming types what modern games they've heard of, a good percentage of them are bound to reference Grand Theft Auto in one way or another, whether it's one of the original top-down 2D games or a more recent 3D offering.

Why? Whether it's for the right reasons (gaining critical acclaim for being, you know, actually good) or because the game was caught up in controversy on more than one occasion, the GTA series is popular - whether distant or close - amongst people of all ages.

Grand Theft Auto - PlayStation

The first game in the series was released on the PlayStation in '98 following its '97 PC release and was instantly recognised for being something special. Not that we need to back up this fact, but the cover of our copy of the game contains a sticker with a 91 percent rating from PlayStation Plus, nine out of ten from Official PlayStation Magazine, and 92 percent from Play... this speaks for itself.

Many have looked at the original Grand Theft Auto as being a much more arcade-led affair. You answer payphones and set out to complete the mission...
 
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