- Sony Pictures Home Entertainment has been experimenting embedding digital copies of its movies on DVD. Wal-Mart has been exclusively offering six Sony catalog titles that have an embedded a digital copy for playback on the PSP/PS3/PC since late last month.
The embedded copies expire within three to six months of going on sale at Wal-Mart, and you must register online to obtain a code to let you use it.
Sony is apparently also hoping to raise the profile of the PSP as a movie playback device, as all you need to do is place the file on a memory stick.
To quote: The embedded copies–within Blood & Chocolate, Bobby Z, The Contractor, The Dark Crystal, Labyrinth and Wind Chill–all expire within three to six months of going on sale at Wal-Mart. Additionally, titles may be offered widely at retail after 30 to 60 days. Wal-Mart has priced the discs at $13.72.
In order to enjoy these copies, buyers register online using an individual code that is included in the DVD. That registration will notify people about whether the file has timed out or not. Sony reserves the right to extend the life of the file at any time.
One possible benefit to a short-view copy is the ability to curb rampant file-sharing or copyright infringement.
In January, Sony also offered a...