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IGA Worldwide Signs Exclusive PS3 In-Game Advertising Deal

50°
311w ago - From their official Press Release, linked above:

New York, N.Y. - September 30, 2008 - IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment's PLAYSTATION®3 (PS3).

The first game to feature IGA integrated ads will be Guitar Hero® World Tour, the next installment in the best-selling franchise. To date, the Guitar Hero franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.

This landmark agreement, which also includes future Activision Publishing titles, is the second publisher deal announced by IGA since the PS3 opened its platform for in-game advertisements.

"Activision has one of the most impressive stables of games in the video game industry," said Justin Townsend, CEO of IGA Worldwide. "To partner with them demonstrates the appeal of in-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ever before."

"Our partnership with IGA will allow us to deliver dynamic in-game advertising to the growing PlayStation Network community for the first...
 

Hitachi Unveils Digital Signatures on Stand-Alone Memory Chips

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312w ago - Hitachi has announced anti-counterfeiting functionalities on memory chips without microprocessor such as memory cards, tickets or cartridges.

The Japanese company announced today the development of a mechanism for attesting the authenticity of memory chips using highly secure digital signatures.

Since the mechanism requires neither a CPU nor a computational unit, high security can be attained at a very low cost. As a result, counterfeited or altered memory devices can be recognized as such, with a wide range of applications, including memory cards for digital cameras or handheld video game consoles, cartridges for consumer products, admission tickets or gift coupons.

In order to establish that digital contents are authentic and have not been tampered with, digital signatures usually involve cost-intensive computations and require an important processing power. For instance, in some schemes, large integers with hundreds of digits are multiplied hundreds of times using a powerful CPU.

As a consequence, conventional memory chips without CPU cannot handle digital signatures and are confined to the use of basic identification techniques based for example on serial numbers. Moreover, adding a CPU with sufficient processing power...
 

Design Students Help Media Molecule Shape LittleBigPlanet

50°
312w ago - Burning the midnight oil with pizza and caffeinated drinks is common for college students, but doing so to create a functional playground for a walking happy-go-lucky ball of yarn is definitely new.

Developer Media Molecule's charming creation Little Big Planet was the focus of last weekend's 24-hour Game Jam at Parsons the New School for Design.

The reputed design school in the heart of New York City teamed up with Little Big Planet publisher Sony to host a competition with more than 150 students from different disciplines divided into 19 teams. The students had a single day with Little Big Planet to build the most creative level possible using Little Big Planet's in-game tools.

"The results of students in teams working for 24 hours straight were absolutely amazing," said Sven Travis, chair of the communication, design and technology department, at the awards ceremony on Monday afternoon. "I don't think there was anyone who wasn't astonished by the results."

Originally there were supposed to be five awards doled out, but judges felt the need to acknowledge an additional two teams whose efforts stood out. There was a $1,000 grand prize for best in show, and additional prizes were given for the most personal, most innovative, most fun, and most beautiful levels. After judges...
 

Aussie LittleBigPlanet Public BETA Signup, Keys Already Gone

550°
312w ago - Update: Thanks for your interest, but unfortunately Sony has confirmed that all codes are now gone. Congratulations to all those successful entrants, and apologies to those who missed out. The good news is that I'm sure the success of this promotion will ensure Screen Play readers are offered similiar access to upcoming games in future.

Hey guys, I found out that there are 500 keys available for Australians to get into the LBP Public BETA. Good Luck!

From the source: Screen Play readers can get their hands on LittleBigPlanet, the year's most highly anticipated, exciting and innovative PlayStation 3 game, well ahead of the October 23 launch.

Sony Computer Entertainment Australia has generously (and exclusively) supplied Screen Play with codes for 500 lucky readers to access the LittleBigPlanet beta, which runs until October 12.

The PS3 beta software includes the entire first area of LittleBigPlanet - "The Gardens" - plus the Create mode so that you have plenty of time to tinker and experience the fun of making your own crazy creations.

Click here to read the terms and conditions of the trial and to register your PlayStation Network user name to participate.

Only the first 500...
 

Koller: The PSP will see Significant Growth Next Year

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312w ago - SCEA's director of hardware marketing, John Koller, has repsonded to an article that said third-party PSP software support has been on a steady decline since 2006.

"I think going into next year we're going to see significant growth. We're counseling retail to be ready for it. We have a number of very strong franchise games on the docket that will be launching next year. We haven't gone public with those, and many third-parties have not yet either because they're concentrating on holiday, but we have a number of very strong titles coming."

To quote: Koller also stated that publishers were not familiar with how demographics were shifting on the PSP, leading to improperly targeted games that did not meet sales expectations.

"When we launched the PSP it launched at a 28-year old, heavily male, New York subway [demographic], and that slowly trended down. Now we're in the mid-teens with a lot of tracking even younger than that. Our research shows that in the next 12 months young moms actually are set to have the highest propensity to purchase the hardware and software for their young children."

As a result, Koller says, "a lot of publishers that were making mature-rated games...
 
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