- The PS3 likely won't outsell the Wii or Xbox 360 this holiday, but thanks to a new price and new ad campaign things are moving in the right direction. We speak with Scott Steinberg, SCEA's VP of Product Marketing, about the latest strategy.
Last year, Sony launched a controversial series of ads for the PS3 centering on the "white room." Very indirect and symbolic, the ads conjured up a wide variety of reactions, not all of them positive. It's debatable whether they were trying to cover up the fact that there weren't exactly a lot of games to show in the launch period, but regardless, it got a rise out of people.
This year, Sony is going the more direct route and showing all the possibilities for the PS3 in its ads. This includes not only the games, but also Blu-ray movies, PlayStation Network, and even the anticipated PlayStation Home. Between all that, and the new price of $399, it's certainly helped get the buzz out for the system.
We talked with Scott Steinberg, VP of Product Marketing at SCEA, to get the scoop on the PS3 ad campaign.
Welcome to the show
Back in late October, GameDaily BIZ previewed the new, upcoming advertising campaign for the PS3. These new web and TV spots utilized computer animation to animate the exterior of the PS3, creating a "lush onyx world."...