- Sony's Director of Hardware Marketing John Koller
announced via PS Blog today the following:
I wanted to give you some details on the two PSP ad campaigns that also kicked off recently. One campaign focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL '09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome 'POV' TV spot that we aired when the PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of urban activity. As someone who spends a lot of time in San Francisco and travels the country often, I see the way that people in different cities use their PSPs and I think we've captured that in a fun and interesting way.
The TV spots are fast-moving, 15-second snapshots of the PSP within several large cities, with local or regional musicians contributing their tracks to the spots. With the PSP, everywhere really does get better. Here are three of the spots, including a sneak peak into the TV spot for Chicago, which will start airing next week.
Taking the urban theme even further, we were...