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Rumored Sony PlayStation 3 Price Cut Will Not Happen

400°
289w ago - For those of you wishing for a price cut with the PS3 think again.

Sony says that it is losing $50 on every PS3 it sells right now. If they were to reduce the cost $100 they would go from losing 11% to 33%.

This is why it will never happen and why XBOX360 will always out selling ahead. The fact that Microsoft can support losing 33% is why the XBOX360 can get a big price cut.

When Sony has a new console ready then the price will drop, but I believe they need to spend more time on their firmware and extending their warranties than cutting the price of the console. Sony, are you listening?

To quote: In late February an analyst with Janco Partners claimed a price drop announcement from Sony was due "in the next couple days." Nearly a month later, no word on so much as a sales snip.

But Sony's still losing about $50 per PS3, according to Business Week, which pegged Sony's costs at $448.73 per system as recently as December 2008. If Sony dropped the retail price of the PS3 by $100, they'd increase their per unit losses by nearly a quarter ? from 11 to 33 percent.

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NVIDIA Licenses PhysX SDK for Sony's PlayStation 3 Console

650°
289w ago - Today NVIDIA announced that its popular PhysX technology will be available to all registered Sony PlayStation 3 developers free of charge.

To quote: NVIDIA announced it has signed a tools and middleware license agreement with Sony that makes the binary version of the NVIDIA PhysX technology available to registered PS3 developers.

NVIDIA Corporation today announced that it has signed a tools and middleware license agreement for PLAYSTATION(R)3 (PS3(TM)) with Sony Computer Entertainment Inc (SCEI).

As a result, the binary version of the NVIDIA(R) PhysX(R) technology software development kit (SDK) is now available to registered PS3 developers for free download and use on the SCEI Developer Network.

The NVIDIA PhysX software development kit SDK consists of a full-featured API and robust physics engine, designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics effects in real time.

The continued adoption of NVIDIA PhysX technology by the world's leading content developers is resulting in games that not only look as realistic as possible, but also provides gaming experiences where the world's literally come to life: environments become...
 

Sony Faces Heat from Game Publishers to Cut PlayStation 3 Price

250°
289w ago - Sony Corp. is under pressure from video game publishers to cut the price of the PlayStation 3 console, or risk seeing more development funds shift to Nintendo Co.'s Wii.

To quote: PS3 sales in the next 12 months are likely to total 14 million, compared with 28 million Wiis and 9.7 million Xbox 360s, according to the Daiwa Institute of Research, a Tokyo-based researcher and consultant.

Price cuts have an immediate impact.

Sony reduced the PS3 price from $499.99 in October 2007 and sales more than doubled in the next month. In September, Redmond, Washington-based Microsoft released its lowest-priced Xbox 360, at $199.99. The company almost doubled Sony's U.S. shipments from October to January after trailing PS3 in the prior three months, NPD data show.

"Anytime a console manufacturer reduces the price, software publishers benefit," Yves Guillemot, chief executive officer of Ubisoft Entertainment SA, Europe's largest video-game maker, said in an e-mail.

Game makers now focus development in two directions: one for the top-selling Wii and the other for Xbox 360, PS3 and personal computers.

Titles for Microsoft and Sony are typically...
 

Sony: We Won't Drop Blu-ray for the PlayStation 3 Console

350°
289w ago - In February, analyst Mike Hickey indicated a PlayStation 3 price drop would hit near the end of the month. Didn't happen. He also passed on speculation that Sony would drop the PS3's Blu-ray drive.

Wait. What? Drop the thing that makes the entirety of the PlayStation 3's physical game library playable? That's what he said. See?

"We are also hearing continued speculation that Sony is working on a non-Blu-ray PS3 console, which could enable them to make the aforementioned hardware price reduction," Hickey wrote in a note to investors last month.

Sony says there's no way that's going to happen.

"That would pretty much destroy the PS3's backbone, our games were built on Blu-ray," Sony marketing manager Kim Nguyen tells Business Insider. "Quote that: Blu-ray will always be part of PS3."

Glad we got that sorted out. Also, duh!
 

Is 2009 Really the Year of Sony's PlayStation 3 Console?

250°
289w ago - If you ask just about any ill-informed PlayStation fanboy on any forum what Sony has in store for them in 2009, they will almost certainly reply to you with a list of games that looks a little like this:

• God of War III
• Heavy Rain
• Uncharted 2
• MAG
• inFamous
• Killzone 2
• Gran Turismo 5
• Quantum Theory

Then they would go about spouting first-party studios they have not heard from in a while, claiming "Team ICO's unannounced project".

How many of these games do you expect to see the light of day in 2009? Let's take a look back over the years so far. In the past we have seen top-notch first-party exclusives such as LittleBigPlanet and Killzone 2 being delayed over and over again and third party games such as Metal Gear Solid 4 receiving similar delays, it is clear that it isn't just Sony dropping the ball.

It is highly possible that many of these developers over-estimated their skills at programming, making a game from the ground up seemed on a system deemed by developers as 'difficult to program for'.

First, let's get these unannounced games out the way, if they are unannounced, the chances of them releasing any time within the next year are unlikely. It is still within possibility...
 
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