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NVIDIA Licenses PhysX SDK for Sony's PlayStation 3 Console

650°
287w ago - Today NVIDIA announced that its popular PhysX technology will be available to all registered Sony PlayStation 3 developers free of charge.

To quote: NVIDIA announced it has signed a tools and middleware license agreement with Sony that makes the binary version of the NVIDIA PhysX technology available to registered PS3 developers.

NVIDIA Corporation today announced that it has signed a tools and middleware license agreement for PLAYSTATION(R)3 (PS3(TM)) with Sony Computer Entertainment Inc (SCEI).

As a result, the binary version of the NVIDIA(R) PhysX(R) technology software development kit (SDK) is now available to registered PS3 developers for free download and use on the SCEI Developer Network.

The NVIDIA PhysX software development kit SDK consists of a full-featured API and robust physics engine, designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics effects in real time.

The continued adoption of NVIDIA PhysX technology by the world's leading content developers is resulting in games that not only look as realistic as possible, but also provides gaming experiences where the world's literally come to life: environments become...
 

Sony Faces Heat from Game Publishers to Cut PlayStation 3 Price

250°
287w ago - Sony Corp. is under pressure from video game publishers to cut the price of the PlayStation 3 console, or risk seeing more development funds shift to Nintendo Co.'s Wii.

To quote: PS3 sales in the next 12 months are likely to total 14 million, compared with 28 million Wiis and 9.7 million Xbox 360s, according to the Daiwa Institute of Research, a Tokyo-based researcher and consultant.

Price cuts have an immediate impact.

Sony reduced the PS3 price from $499.99 in October 2007 and sales more than doubled in the next month. In September, Redmond, Washington-based Microsoft released its lowest-priced Xbox 360, at $199.99. The company almost doubled Sony's U.S. shipments from October to January after trailing PS3 in the prior three months, NPD data show.

"Anytime a console manufacturer reduces the price, software publishers benefit," Yves Guillemot, chief executive officer of Ubisoft Entertainment SA, Europe's largest video-game maker, said in an e-mail.

Game makers now focus development in two directions: one for the top-selling Wii and the other for Xbox 360, PS3 and personal computers.

Titles for Microsoft and Sony are typically...
 

Sony: We Won't Drop Blu-ray for the PlayStation 3 Console

350°
287w ago - In February, analyst Mike Hickey indicated a PlayStation 3 price drop would hit near the end of the month. Didn't happen. He also passed on speculation that Sony would drop the PS3's Blu-ray drive.

Wait. What? Drop the thing that makes the entirety of the PlayStation 3's physical game library playable? That's what he said. See?

"We are also hearing continued speculation that Sony is working on a non-Blu-ray PS3 console, which could enable them to make the aforementioned hardware price reduction," Hickey wrote in a note to investors last month.

Sony says there's no way that's going to happen.

"That would pretty much destroy the PS3's backbone, our games were built on Blu-ray," Sony marketing manager Kim Nguyen tells Business Insider. "Quote that: Blu-ray will always be part of PS3."

Glad we got that sorted out. Also, duh!
 

Is 2009 Really the Year of Sony's PlayStation 3 Console?

250°
287w ago - If you ask just about any ill-informed PlayStation fanboy on any forum what Sony has in store for them in 2009, they will almost certainly reply to you with a list of games that looks a little like this:

• God of War III
• Heavy Rain
• Uncharted 2
• MAG
• inFamous
• Killzone 2
• Gran Turismo 5
• Quantum Theory

Then they would go about spouting first-party studios they have not heard from in a while, claiming "Team ICO's unannounced project".

How many of these games do you expect to see the light of day in 2009? Let's take a look back over the years so far. In the past we have seen top-notch first-party exclusives such as LittleBigPlanet and Killzone 2 being delayed over and over again and third party games such as Metal Gear Solid 4 receiving similar delays, it is clear that it isn't just Sony dropping the ball.

It is highly possible that many of these developers over-estimated their skills at programming, making a game from the ground up seemed on a system deemed by developers as 'difficult to program for'.

First, let's get these unannounced games out the way, if they are unannounced, the chances of them releasing any time within the next year are unlikely. It is still within possibility...
 

Sony's PlayStation 3: Both a Game Console And a Miracle Worker

400°
288w ago - The PS3 has been doing miraculous things. Wait, what? You thought that innocent looking black box sitting under televisions across the world was just a game console?

Most gamers take it for granted that Sony's console allows us to play great games, movies, music, and surf the Web. Sony has made it abundantly clear this generation that the PS3 is the most useful "gaming media hub" known to man.

However, the PS3 is making a real tangible difference to lives of many people and in that regard it's on a roll.

The PS3 has truly come a long way since its initial blueprints and continues to amaze fans with its growth in every passing year. The PS3 has to be one of the most "under appreciated" consoles in the media since the Dreamcast. Do they not see what the PS3 is doing right now?

Sony knew that they had the most powerful console this generation, but did they know the extent of its potential? The PS3 is over 10x more powerful than your average PC and this fact garnered the attention of scientists, who were looking for supercomputers to use for their "folding of a protein cell" studies.

Stanford University, located in California State, has linked PS3s around the world via the Internet to harness the collective computing power of cell processors to speed up...
 
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