- As part of an in-depth interview published today, GameStop VP Bob McKenzie has been commenting in detail on the retailer's impressions of the PlayStation 3, Xbox 360, and Wii going into this holiday season.
Starting with the PlayStation 3, when asked how he feels about Sony's next-gen console now that it's moving into its second Christmas, senior merchandising VP McKenzie commented:
"I think that has a lot of different opportunities, because it brings in a different type of consumer. It's really the higher end. It's the core consumer that wants the latest and the greatest. They're more into the technology, they probably already own a high definition television, and surround-sound entertainment system."
Then, when asked if the PlayStation 3 (currently the worst-selling of the three next-gen consoles) is "living up to its potential just yet", McKenzie's response was:
"I think they're not there yet. I think they've done some moves recently, with the mark-down on the sixty-gig that will help to show that they are reacting. That they see the opportunity, and they know that they need to continue to stimulate that. The eighty-gig is coming out now, and having a game packed in, they see that they have a little catching up to do."