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Red Bull Becomes the First Brand on PlayStation Home

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295w ago - BrandRepublic (linked above) is reporting that Red Bull has become the first brand to build a presence in PlayStation Home.

Red Bull has apparently built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series.

To quote: John Beasley, brand marketing manager for Red Bull UK said Home represents an opportunity for brands to create "memorable and rich content".

"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," he said.

Beasley said Home will show marketers how in-game advertising can be used effectively and will open up the medium to more brands. "It's an easy environment for brands to take that first step into gaming," he added.

Sony has set up Home so that gamers and brands can "generate significant revenues", but has not revealed details of brands it is working with.

A spokesman for Sony said that brand partnerships for Home will be announced at a later date.
 

Super Street Fighter II Turbo HD Remix Cometh to PSN!

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297w ago - Per Capcom's John Diamonon today via PS Blog:

It's a great time to be a Street Fighter! It's with great pleasure that I announce that HD Remix will arrive on the PlayStation Network real soon! Now you have the chance to debate which legs are more appealing, the turkey leg you're about to have or the ones on Chun-Li.

Here are the details:
Release date: November 25, 2008 (I know, finally, right?)
Price: You've heard it here first! Only $14.99!
Trophies: Not at launch
Online Play: Of course
Graphics: 1080p baby
Gameplay: Two types - Original and Rebalanced

Here are some videos that will get you hyped for the game and will make you say, "Put him in a body bag!"









But wait, there's more! Exclusive to the PlayStation Network, fans will have the opportunity to download the Street Fighter Underground Remix Soundtrack for free! I was able to get a few of my favorite hip hop artists to create original songs inspired by the series. Here's the line up: Redman, Hieroglyphics, DJ Qbert, DJ Toure, Zion I, Mistah F.A.B. and Oh No.

Oh yeah, we also have a "little" Street Fighter surprise coming later this holiday season. Let the speculation...
 

Rare is About to Become a Whole Lot More Valuable

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299w ago - Rare were the stars of the 5th generation. Releasing the famous Donkey kong 64, Banjo kazooie and Banjo Kazooie tooie, and of course the legendary Goldeneye.

They made millions on the Nintendo 64, however this tempted Microsoft as they entered the console wars. They were snapped up by Microsoft for a hefty $375 million, the most ever payed for a gaming studio. However since their purchase by Microsoft Rare haven't yet made a truly blockbuster game, either in terms of sales or reception.

Grabbed by the Ghoulies and Conker reloaded were the first two Xbox games Rare made while under Microsoft's rule, both of which barely scraped along the average mark and neither of which sold particularly well, and Grabbed by the Ghoulies was the biggest flop in Rare's history.

Rare's mass appeal on the Nintendo 64 was the massive casual market. Although the Playstation dominated the scene, the Nintendo 64 still had millions of casual gamers, games such as Banjo Kazooie and Donkey kong are the sort of colourful games that appeal to these gamers.

One of the reasons Rare have underperformed on the Xbox and Xbox 360 is probably due to the fact that the Gamecube and Playstation are more appealing to the casual gamers.

Sales for the Xbox 360 were slowing down, as with the original Xbox...
 

Will PlayStation 3 Become the Ultimate FPS Console?

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299w ago - So after weighing in on Resistance 2, it started to dawn on us: is this now the franchise to beat in the FPS genre? And with the impending Killzone 2, is the PlayStation 3 now home to the best FPS experiences on the planet?

Typically, Microsoft has been responsible for the best FPS experiences ever since the original Xbox launched way back in 2001 with Halo. Even multiplatform FPSs have been better on a Microsoft console, although we believe that trend will soon fade in this generation.

Earlier, developers simply didn't have a good handle on the PlayStation 3, but now, things are starting to come together and it appears it's Sony's machine that has the best to offer in the FPS genre. Xbox 360 loyalists will consistently turn to Halo 3, but although I am a big fan of that trilogy, the fact of the matter is that Resistance 2 is better.

Insomniac's initial effort, as good as it was, may not have been a "Halo killer," but the sequel most certainly is. Now, will there be a Halo 4? Even if there is, I will continue to give the edge to Resistance until I see something that changes my mind. After all, I was a little disappointed in Halo 3; clearly, that game was made more as a multiplayer attraction, and I didn't think much of the single-player campaign.

But R2 delivers big time in terms...
 

HD Netflix Streaming Comes to Microsoft's XBox 360 First

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300w ago - It's something you can't get on the Roku. Nor on LG's BD300. Nor on Samsung's P2500 / P2550 Blu-ray players. Nor through Netflix's own "Watch Instantly" portal.

It's high-def Netflix streaming, and it's coming first to Microsoft's Xbox 360. Yes friends, when the all new dashboard hits on November 19th, with it will come HD Netflix streaming for Xbox Live Gold members.

You should know that this is only a "soft launch" with about 300 titles available for now, and the litany of details you're surely craving simply aren't available at present time. At any rate, we'd say things just got a lot more interesting in the world of digital downloads, but there's really no need.

The real question is: when will everyone else follow suit, and how quickly can we expect current Netflix streamers to get the HD upgrade?
 
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